Does unit count really matter in the world of real estate? Spoiler alert: yes—but maybe not for the reasons you think.

In today’s episode, I’m diving into why unit count shouldn’t be just a bragging point or an ego boost, but rather a crucial metric for scaling your business effectively. We’ve all seen people flaunting their million-dollar portfolios, but let’s be honest—numbers alone don’t tell the whole story.

I’ll break down how having more units can lead to better financing options, improved operational systems, and ultimately a more sustainable business model. So grab your favorite drink and settle in as we explore why scaling smartly can make all the difference.

Today, we’re diving into the often-overlooked but crucial topic of focus in our lives and businesses. It’s easy to think that being busy equals being productive, but let me tell you—many people are just spinning their wheels!

We’ll unpack the recent drama in the real estate world involving a well-known investor who reportedly lost a staggering $15 million on a deal, and how a lack of focus—particularly when it comes to social media—may have played a role in that outcome.

Throughout this episode, I’ll share some of my own experiences and discuss the importance of keeping your eye on the ball, whether you’re in real estate or any other business venture. If you’re tired of chasing shiny objects and want to focus on what truly moves the needle, grab your favorite drink, sit back, and let’s dive in!

Rob Dubroc is our guest today, and he's here to share his journey from aerospace to self-storage—and trust me, it's a wild ride! After a series of unexpected career twists, Rob found himself in the self-storage industry, and boy, does he have some insights to share about scaling a business in this niche. We'll dive into the nitty-gritty of how he went from flipping houses to managing a portfolio of storage facilities and the lessons he learned along the way. Ever wondered how artificial intelligence is reshaping the way we think about software and operations? Rob has some thoughts on that too, discussing how AI is more than just a shiny new toy—it's a game-changer for efficiency. So grab your favorite drink, settle in, and let's unpack the world of self-storage with Rob!