Should you be using AI for your content? The answer isn't what you think.

I break down where AI is a hard no, where it's a strong yes, and why the real opportunity might not be content at all.

What you'll hear:

• Why one-line prompts producing generic content is a HARD NO (and yes, people can tell)
• How training AI on your voice, frameworks, and messaging changes everything
• The 10-80-10 rule
• Why systems and automations might be the bigger AI opportunity for your business
• The truth about who's going to win as AI content floods the market

The coaches telling real stories and training AI on strong messaging are going to crush it. The ones pumping out generic content? Already getting tuned out.

Coming Soon! The Sales Sprint is a free 5-day challenge running May 18th-22nd. One small action a day. By Friday you've had real conversations with real athletes and created a genuine shot at an inquiry. I'll be coaching you live every day inside a private Telegram group. Grab your spot HERE: https://coachmichellelake.lpages.co/sales-sprint/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

I'm pulling back the curtain on what actually happens inside a Dream to 7 mastermind virtual retreat. Eight hours. Three power topics. A room full of the next generation of big endurance businesses. This episode gives you a real look at what's possible when you stop coaching alone and start building alongside people who GET IT.

Plus — It's my 50th birthday today so I'm offering an exclusive BIRTHDAY FLASH SALE. 30 minutes 1:1 with me for just $50, one day only: April 29th. DM me @CoachMichelleLake on IG to grab it before it's gone.

In this episode:

• What a virtual mastermind event actually looks like and why it works when getting everyone in the same room is nearly impossible
• Hot seats: the most powerful coaching tool in the room and why breakthroughs happen when you turn your mic off
• The hiring truth the endurance industry gets wrong (and the role hire I recommend you make FIRST)
• How to run group programs that actually get results when your athletes all walk in knowing different things (My business friend Lauren @laurenmonique.business spoke about this in our event!)
• Why this mastermind room is where the next wave of big endurance businesses is being built

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Are you layering on offers faster than you can grow them? In this episode, I break down the two critical capacity buckets that determine whether your business scales or stalls. Whether you're just getting started or already at six figures, understanding these two buckets will change how you think about growth, offers, and your audience's attention.

Don't forget to register for the live Built to Last masterclass for newer coaches launching TOMORROW, Thursday, April 23rd! There will be a massive bonus for those who show up live so don't miss out!

If you're a six figure coach ready for your next level, the Dream to 7 waitlist is NOW OPEN! Click here to learn more.

In this episode:

• The two buckets every coach must manage to scale without burning out
• Why adding more offers can actually shrink your revenue
• How to sequence your offers the right way as you grow
• The launch calendar strategy I use with my Dream to 7 coaches

Links and resources mentioned:

• Built to Last Masterclass
• Dream to 7 Waitlist

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG