『The Flow State Podcast』のカバーアート

The Flow State Podcast

The Flow State Podcast

著者： Stuart P. Turner
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Conversations with marketing and sales leaders on how B2B buying has changed and what to do about it. Hosted by Stuart P. Turner.

Research from Gartner and Forrester consistently shows the same thing: buying decisions are made by groups of 6 to 16 people, preferences form before formal evaluation begins, and 80% of deals fail because the buying group cannot reach internal consensus. Yet most go-to-market is still built for individual leads.

Each episode explores a different dimension of this shift - through solo commentary, co-hosted discussions, and practitioner interviews. Topics include buyer group intelligence, the 3C Framework (Connect, Converse, Convert), revenue operations, social selling, and the changing landscape of B2B growth.

Current series: The Buyer Group Intelligence Playbook - an 8-part companion to the article series on findtheflowstate.com/insights.

About Flow State: Flow State helps B2B companies realign their go-to-market around the buying groups that actually make decisions. Learn more at findtheflowstate.com.

Stuart P. Turner マーケティング マーケティング・セールス 経済学
エピソード
  • Where's the Chief Dissent Officer in your team? The value and power of challenging conversation with Ashton Tuckerman

    Where's the Chief Dissent Officer in your team? The value and power of challenging conversation with Ashton Tuckerman
    2026/04/09

    Your brand isn't what you say it is. It's what people say about you when you're not in the room.

    Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Australia 2026. We get into Eugene Healey's case for treating your brand like a teenager instead of a puppet, why Specsavers has won on showmanship while most of their industry defaults to rational messaging, and what happens when the rate of content creation outpaces your ability to approve it.

    From there we dig into the gap between what brands project and how they're actually perceived in market, why AI defaults to stripping personality out of everything it touches, the downstream commercial impact of inconsistent brand presence, and whether the measurement obsession of the digital era has done more harm than good.

    Then we get into the idea every team needs: a Chief Dissent Officer. Not the person who hates everything, but the one who constructively challenges ideas before they ship. Ashton shares how she and her head of digital model healthy disagreement openly for their team, the "try to break it" pre-mortem approach she picked up from a former CMO, and practical tools for moving conversations forward when you disagree but don't want to shut the room down.

    We close on why all of this connects: brand is a conversation, not a broadcast. And the quality of your internal conversations directly shapes how your brand shows up in market.

    About Ashton Ashton Tuckerman is General Manager at TwentyTwo Digital. Her career spans Flight Centre, Fairfax, Gathar, Youfoodz, and Havas. MBA from UQ. Studied leadership at Harvard. Check out TwentyTwo's new podcast Catch 22.

    Listen to Catch 22 here: https://music.youtube.com/playlist?list=PLoDW__M-iyb4g3eowTDov6FuP8ycmiV8N&si=N1MomVGu-r11koXP

    #findtheflowstate
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    1 時間 8 分
  • Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)

    Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)
    2025/12/13

    Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

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    49 分
  • The B2B sales solution you need in your life right now

    The B2B sales solution you need in your life right now
    2025/12/05

    Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours.

    Learn more: https:/findtheflowstate.com
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    14 分
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