In this episode of Built Not Born In Business, we sit down with Stuart Trevor, the founder of global fashion brand AllSaints to talk about what it really takes to build an iconic brand and why the fashion industry needs to change.

Stuart is responsible for creating one of the most recognisable fashion brands in the world. But after decades inside the industry, he’s now speaking openly about the uncomfortable truth behind how fashion operates.

From overproduction and waste to the broken economics of fast fashion, Stuart explains why the traditional clothing model simply isn’t sustainable and what needs to happen next.

We discuss:

• The real story behind founding AllSaints and building it into a global brand
• What Stuart learned working at Reiss for a decade
• Why the fashion industry produces far more clothing than people will ever buy
• The hidden waste problem behind modern fashion
• Why sustainability must now sit at the centre of every fashion business
• How Stuart Trevor Collection is trying to reshape the industry

This is an honest conversation about creativity, entrepreneurship and the responsibility that comes with building global brands.

If you’re an entrepreneur, founder or creative building something of your own, this episode offers a rare insight into the mindset of someone who has built one of the most recognisable fashion brands in the world.

Built Not Born In Business is a podcast that explores the real journeys behind successful businesses with honest conversations about what it takes to build something meaningful.

Because success isn’t born.
It’s built.