The Founder of Insomnia Cookies Reveals Why Most CEOs Are Wrong | EP99 (feat. Seth Berkowitz)
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The Founder of Insomnia Cookies Reveals Why Most CEOs Are Wrong | EP99 (feat. Seth Berkowitz)
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What do warm cookies, billion-dollar brands, and heated arguments have in common? More than you think.
This week Shawn sits down with Seth Berkowitz, founder of Insomnia Cookies, to talk about why the best leaders don’t surround themselves with people who agree with them, they surround themselves with people willing to, “fight it out.”
From launching a late-night cookie delivery business as a college student to building one of the most recognizable dessert brands in America, Seth shares why debate leads to better decisions, why founders must protect the heartbeat of the business, and why there’s rarely one “right” answer.
The two also dive into the power of asking better questions, getting comfortable being uncomfortable, and why hearing customers say “that’s dumb” might actually be a good sign. Plus, Seth reveals one of the biggest internal debates in Insomnia Cookies history, and what it taught him about leadership.
Because sometimes the path to the best answer starts with a good argument.
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