『The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations』のカバーアート

The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations

The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations

著者： Fexingo
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Lucas and Luna drill into the operational spine of growth: how marketing, sales, and revenue teams actually align data, tools, and incentives to turn leads into retained customers. Each episode picks a single company's real pipeline metrics — from unit economics to funnel leakage — and walks through the decisions that moved the needle. No founder mythologizing, no platform demos. Lucas presses on attribution models and CAC payback periods; Luna tests those numbers against customer psychology and sales cycle realities. Together they dissect what separates a functioning revenue engine from a growth theater. For operators, VPs, and anyone who sits in a weekly pipeline review and wonders if the dashboard is lying to them. What does a 10% improvement in handoff speed actually cost — and is it worth it? #RevenueOperations #SalesOps #MarketingOps #PipelineManagement #CAC #LTV #Attribution #FunnelAnalysis #SalesTech #Martech #GTMStrategy #GrowthMetrics #SalesEnablement #RevenueEngine #Marketing #FexingoBusiness #BusinessPodcast #Operations Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • Why B2B Marketers Are Testing AI Avatars for ABM

    Why B2B Marketers Are Testing AI Avatars for ABM
    2026/06/08
    Episode 39 of The Growth Operator explores a surprising new B2B marketing tactic: using AI-generated avatar videos for account-based marketing. Lucas and Luna break down how companies like Persona AI and a mid-market SaaS firm are deploying synthetic spokespeople to scale personalized video outreach. They examine the tech behind real-time avatar generation, the cost savings versus human actors, and the open question of trust. Luna pushes back on whether viewers can detect the fakes, and Lucas offers data from a June 2026 pilot showing reply rates comparable to real-human video. The episode also touches on ethical boundaries—disclosure rules and the risk of creepy factor. If you're in B2B marketing and wondering whether to test AI avatars, this episode gives you a concrete framework for the decision. #B2BMarketing #AccountBasedMarketing #AIAvatars #VideoMarketing #Personalization #ABM #GrowthOperator #FexingoBusiness #BusinessPodcast #Marketing #Sales #RevOps #SyntheticMedia #DeepfakeMarketing #PersonaAI #VSL #Outreach #Conversion Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why B2B Brands Are Testing Outbound SMS Again

    Why B2B Brands Are Testing Outbound SMS Again
    2026/06/08
    Remember when B2B SMS felt too invasive and got abandoned? A quiet revival is underway. In this episode, Lucas and Luna look at a specific case: a mid-market SaaS company that added an opt-in SMS sequence to its sales development workflow and saw a 25% increase in demo bookings from accounts that had gone cold. They break down the mechanics: how the company used a double opt-in to stay compliant, what the message cadence looked like, and why the timing mattered more than the content. Lucas argues that SMS works precisely because it's interruptive — and that B2B buyers have trained themselves to ignore email. Luna pushes back on the risk of brand damage and burnout. Together they walk through the numbers: a 12% unsubscribe rate over 90 days, a 4x return on the initial investment, and why the team decided to keep SMS as a limited, high-intent channel rather than scale it. If you're a B2B marketer wondering whether your SDRs should start texting prospects, this episode gives you a concrete framework to evaluate the trade-off. #B2BMarketing #OutboundSMS #SalesDevelopment #ColdOutreach #SDRs #Business #BusinessPodcast #FexingoBusiness #MarketingStrategy #SalesStrategy #OptInMarketing #Compliance #ConversionRates #DemoBookings #SalesFunnel #CustomerCommunication #IntentData #ABM Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How B2B Brands Use Micro-Sites for Account-Based Sales

    How B2B Brands Use Micro-Sites for Account-Based Sales
    2026/06/07
    Episode 37 of The Growth Operator explores how B2B marketing teams are building dedicated micro-sites for individual target accounts — not landing pages, not homepages, but one-to-one digital experiences tailored to a single company's pain points and decision-makers. Lucas and Luna break down a real example from a cybersecurity firm that created a micro-site for a Fortune 500 retailer, embedding a personalized ROI calculator and a recorded video from the sales rep. They discuss the data: conversion rates that jumped from 12% to 40% on the demo request, and a 3x lift in deal velocity. The hosts also walk through the technical stack needed — no-code builders like Unbounce or Webflow, plus CRM integration — and the hidden cost: about 8 hours per micro-site. They debate whether this scales beyond your top 20 accounts and when it's worth the effort. A practical episode for B2B marketers and sales leaders thinking about hyper-personalization beyond email and LinkedIn. #B2BMarketing #AccountBasedSales #MicroSites #Personalization #SalesEnablement #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator #SalesConversations #ABM #Cybersecurity #Fortune500 #ConversionRate #NoCode #Webflow #Unbounce Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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