エピソード

  • Why B2B Brands Are Using Predictive Lead Scoring

    Why B2B Brands Are Using Predictive Lead Scoring
    2026/06/09
    Episode 40 of The Growth Operator dives into predictive lead scoring — a data-driven approach that ranks prospects by likelihood to convert. Lucas and Luna break down how one mid-market SaaS company used historical deal data, firmographic signals, and behavioral triggers to build a model that lifted conversion rates by 34 percent in six months. They walk through the math: logistic regression over simple rules, the three data layers you need (CRM history, intent signals, engagement scores), and why the biggest mistake is overfitting to past wins. They also discuss the tension between machine scores and sales intuition, and how to keep the model honest. No fluff: a concrete playbook for any B2B team looking to move from manual lead scoring to something that actually learns. #PredictiveLeadScoring #B2BMarketing #SalesOperations #RevenueOperations #LeadScoring #IntentData #CRM #MachineLearning #LogisticRegression #B2BSaaS #MarketingAnalytics #SalesEnablement #DataDriven #ConversionRate #PipelineManagement #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why B2B Marketers Are Testing AI Avatars for ABM

    Why B2B Marketers Are Testing AI Avatars for ABM
    2026/06/08
    Episode 39 of The Growth Operator explores a surprising new B2B marketing tactic: using AI-generated avatar videos for account-based marketing. Lucas and Luna break down how companies like Persona AI and a mid-market SaaS firm are deploying synthetic spokespeople to scale personalized video outreach. They examine the tech behind real-time avatar generation, the cost savings versus human actors, and the open question of trust. Luna pushes back on whether viewers can detect the fakes, and Lucas offers data from a June 2026 pilot showing reply rates comparable to real-human video. The episode also touches on ethical boundaries—disclosure rules and the risk of creepy factor. If you're in B2B marketing and wondering whether to test AI avatars, this episode gives you a concrete framework for the decision. #B2BMarketing #AccountBasedMarketing #AIAvatars #VideoMarketing #Personalization #ABM #GrowthOperator #FexingoBusiness #BusinessPodcast #Marketing #Sales #RevOps #SyntheticMedia #DeepfakeMarketing #PersonaAI #VSL #Outreach #Conversion Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why B2B Brands Are Testing Outbound SMS Again

    Why B2B Brands Are Testing Outbound SMS Again
    2026/06/08
    Remember when B2B SMS felt too invasive and got abandoned? A quiet revival is underway. In this episode, Lucas and Luna look at a specific case: a mid-market SaaS company that added an opt-in SMS sequence to its sales development workflow and saw a 25% increase in demo bookings from accounts that had gone cold. They break down the mechanics: how the company used a double opt-in to stay compliant, what the message cadence looked like, and why the timing mattered more than the content. Lucas argues that SMS works precisely because it's interruptive — and that B2B buyers have trained themselves to ignore email. Luna pushes back on the risk of brand damage and burnout. Together they walk through the numbers: a 12% unsubscribe rate over 90 days, a 4x return on the initial investment, and why the team decided to keep SMS as a limited, high-intent channel rather than scale it. If you're a B2B marketer wondering whether your SDRs should start texting prospects, this episode gives you a concrete framework to evaluate the trade-off. #B2BMarketing #OutboundSMS #SalesDevelopment #ColdOutreach #SDRs #Business #BusinessPodcast #FexingoBusiness #MarketingStrategy #SalesStrategy #OptInMarketing #Compliance #ConversionRates #DemoBookings #SalesFunnel #CustomerCommunication #IntentData #ABM Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How B2B Brands Use Micro-Sites for Account-Based Sales

    How B2B Brands Use Micro-Sites for Account-Based Sales
    2026/06/07
    Episode 37 of The Growth Operator explores how B2B marketing teams are building dedicated micro-sites for individual target accounts — not landing pages, not homepages, but one-to-one digital experiences tailored to a single company's pain points and decision-makers. Lucas and Luna break down a real example from a cybersecurity firm that created a micro-site for a Fortune 500 retailer, embedding a personalized ROI calculator and a recorded video from the sales rep. They discuss the data: conversion rates that jumped from 12% to 40% on the demo request, and a 3x lift in deal velocity. The hosts also walk through the technical stack needed — no-code builders like Unbounce or Webflow, plus CRM integration — and the hidden cost: about 8 hours per micro-site. They debate whether this scales beyond your top 20 accounts and when it's worth the effort. A practical episode for B2B marketers and sales leaders thinking about hyper-personalization beyond email and LinkedIn. #B2BMarketing #AccountBasedSales #MicroSites #Personalization #SalesEnablement #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator #SalesConversations #ABM #Cybersecurity #Fortune500 #ConversionRate #NoCode #Webflow #Unbounce Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How B2B Brands Are Using First-Party Data After the Cookie Phaseout

    How B2B Brands Are Using First-Party Data After the Cookie Phaseout
    2026/06/07
    With third-party cookies crumbling and Google finally phasing them out in early 2026, B2B marketers are scrambling to build first-party data strategies. In this episode, Lucas and Luna break down how one company — a mid-market B2B SaaS firm selling to HR teams — rebuilt its entire demand generation engine using zero-party data collected through an interactive ROI calculator. They walk through the specific numbers: a 34 percent increase in qualified leads, a 22 percent shorter sales cycle, and a 58 percent reduction in cost per lead. They also discuss practical implementation, common pitfalls like data silos and consent fatigue, and why the brands winning now are the ones treating data collection as a value exchange rather than a capture mechanism. No theory — just a concrete example you can adapt. #FirstPartyData #B2BMarketing #ZeroPartyData #CookiePhaseout #DataStrategy #DemandGeneration #ROICalculator #LeadGeneration #SalesCycle #CostPerLead #ABM #CRM #MarketingTech #DataPrivacy #Consent #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How B2B Brands Are Using Sales Counselors to Close More Deals

    How B2B Brands Are Using Sales Counselors to Close More Deals
    2026/06/06
    Episode 35 of The Growth Operator explores the rise of the 'sales counselor' role in B2B marketing and sales. Lucas and Luna discuss how a mid-market SaaS company, DataSync, replaced its traditional BDR team with a counselor-led approach, resulting in a 34 percent increase in close rates and a 22 percent reduction in the length of the sales cycle. They break down the specific changes: daily account research briefs, personalized video snippets for prospects, and a shift from pitch-first to problem-first conversations. Lucas also shares why the company stopped measuring calls per rep and started measuring problems solved. The episode closes with a look at what it takes to implement this role, including hiring from hospitality and consulting backgrounds, not traditional sales. #B2BMarketing #B2BSales #SalesCounselor #RevenueOperations #DataSync #CloseRate #SalesCycle #Personalization #AccountBasedSelling #BDR #SalesTransformation #ConsultativeSelling #VideoProspecting #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #GrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How B2B Brands Use Intent Data for Account Prioritization

    How B2B Brands Use Intent Data for Account Prioritization
    2026/06/06
    In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data to prioritize accounts and boost conversion rates. They dive into a specific case: software company Proposify, which used intent signals from G2 and Bombora to identify accounts actively researching document automation. Lucas breaks down how Proposify scored accounts based on topic relevance and recency, then triggered personalized outreach that doubled demo booking rates. Luna questions how small teams can implement intent data without a full stack, and Lucas offers a low-cost playbook using LinkedIn's intent filters and reverse IP lookups. They also discuss the pitfalls of acting on intent data too early, the importance of aligning intent signals with your ICP, and why combining first-party and third-party data prevents false positives. By the end, listeners understand how to build a simple intent data workflow that turns research behavior into pipeline. #IntentData #B2BMarketing #AccountBasedMarketing #Proposify #Bombora #G2 #SalesPrioritization #DemandGeneration #LeadScoring #RevenueOperations #GrowthOperator #FexingoBusiness #BusinessPodcast #B2BSales #DataDrivenMarketing #ABM #MarketingStrategy #SalesDevelopment Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How B2B Brands Can Use Zero-Party Data

    How B2B Brands Can Use Zero-Party Data
    2026/06/05
    In this episode of The Growth Operator, Lucas and Luna explore the rise of zero-party data in B2B marketing. They break down how companies like Fabletics and Morning Brew have used preference-based data capture to improve targeting without third-party cookies. Lucas explains the difference between first-party and zero-party data, and why asking customers directly for their preferences leads to higher conversion rates. They discuss a case study where a B2B SaaS company used a simple preference center to boost demo bookings by 22 percent in one quarter. The hosts also touch on privacy regulations and how zero-party data can future-proof your marketing stack. Tune in for a practical guide to implementing zero-party data strategies in your own campaigns. #ZeroPartyData #FirstPartyData #PrivacyFirst #B2BMarketing #PreferenceCenter #DataStrategy #MarketingROI #CustomerData #PrivacyRegulation #GDPR #CCPA #MarketingAutomation #SalesDevelopment #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    10 分