Welcome to The Healthy Entrepreneur Podcast with Freddie Pullen.

Today I'm sitting down with Alfie Robertson, founder of Amplify and Roll, and one of the fastest growing personal brands in the world.

In September 2023, Alfie had zero followers. He was living in Bondi, partying on weekends, working in consulting, and watching his flatmate build a following...

Then he made a decision.

75 days. No alcohol. Post every single day.

100 days later, he had 100,000 followers.

Today he runs a team of 40, has coached over 16,000 people and is building Roll, a SaaS platform that turns your camera roll into viral content in seconds.

In this episode we get into the story behind the growth, the identity shifts, the fear of being judged and the EXACT framework he uses to go from skill to 7 figures.

Key discussion points:

1. The 4 step roadmap: acquire the skill, teach, productise, then tech

2. Why you don't need to be an expert to start posting content

3. The cost of skipping the hard work first

4. How to kill the fear of posting including a pen & paper exercise

5. Competence vs connection content & why smart people get this wrong

6. The 6 F's of an awesome personal brand

7. The app solving the biggest problem in content creation

8. Where content is going in 2026 and why you're further ahead than you think

Follow Alfie:

Instagram: https://www.instagram.com/alfiegetshard

Roll: www.rolltoreel.com (free trial)

This episode is sponsored by Pith & Stem: https://pithandstem.com

Follow Freddie: https://www.instagram.com/freddiepullen

Follow The Healthy Entrepreneur Podcast: https://www.instagram.com/he_podcast

Timestamps:

00:14 The 4 step roadmap every entrepreneur needs to follow

07:20 75 Day Hard and the decision to post every single day

10:16 Documentation vs authority - the two reasons anyone follows you

17:23 How to help people one step behind you

18:17 Freddie's half Ironman goes viral: 600k views and the abuse that followed

19:17 The fear of posting and what changes after your first 5 posts

22:29 The exercise that kills fear of being judged

28:33 Roll: turning your camera roll into viral content in seconds

37:19 The 6 F's: the framework for brands

50:18 Your content isn't growing.. here's the one thing to change

53:03 Where content is going in 2026

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Freddie Pullen sits down with Chris Ducker: 22 year entrepreneur and bestselling author who at the height of his success, with 150 employees and a million dollar year, was secretly falling apart.

CHAPTERS:

1:38 — the first burnout: back surgery from 15 hour days

2:19 — the second burnout: when it hit him mentally

3:04 — why he did it: chasing money and hustle culture

4:39 — 150 employees, first million dollar year, still a wreck

5:56 — hiring 8 people just to replace himself

6:38 — the moment he realised he was the problem

7:32 — how the second burnout rewrote his definition of success

10:42 — how the 9 to 5 quietly became a 7 to 9

12:57 — what burnout actually is and what it's not

13:46 — depression, anxiety and adrenal failure all at once

14:00 — 18 months on antidepressants and why he came off early

16:46 — how he became the face of an industry by accident

17:47 — starting a podcast in 2010 and what happened next

20:11 — why people buy from people not logos

21:30 — short term growth vs the long haul

22:08 — hustle is a season not a lifestyle

24:09 — the four step life OS framework

25:26 — 2 hours of a hobby a week = 30% more productivity

31:06 — the 60 year old who hadn't skydived in 15 years

34:22 — personal brand vs loud personality

36:40 — the biggest misconception about growing for the long haul

38:04 — serve first. sell later.

42:54 — if your friends are slowing you down, get new friends

44:37 — why peace might matter more than happiness

50:22 — why writing a book is the best positioning move in 2026

54:41 — 78% of entrepreneurs will burn out

Sponsor: Pith & Stem

Follow Freddie Pullen for more: https://www.instagram.com/freddiepullen

Follow Chris Ducker: https://www.instagram.com/chrisducker

Join 7,000 entrepreneurs in our newsletter: https://recognizednewsletter.beehiiv.com

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Freddie Pullen sits down with Carly Meyers: AI strategist, former professional dancer and entrepreneur, to unpack how she went from a career ending injury on an audition stage to becoming one of the UK's most sought after AI and automation experts, and exactly what every founder needs to do right now before they get left behind.

CHAPTERS:

0:00 — setting up the podcast (behind the scenes)

1:02 — start of episode

1:08 — the split leap, the ambulance, and the end of her dancing career

2:53 — building a network marketing business to £250k a month

3:13 — the bodybuilding competition that rewired her self-belief

6:11 — the moment in the changing room she heard how vile her inner voice was

10:22 — discovering funnels, digital products and selling while she slept

11:44 — finding Go High Level and giving students her entire business in a snapshot

12:03 — how having two kids under five made her obsessed with time leverage

14:00 — how the words you repeat become the identity that holds you back

19:00 — her mum went from ChatGPT sceptic to building custom AI agents

21:04 — secondhand thinkers: the silent way AI is making your team worse

24:37 — the Dan Martell custom GPT she built on holiday that coached her through every big decision

26:10 — how she set up AI meetings in her calendar and treats them like real team members

27:04 — the three step framework: simplify, automate, amplify

29:48 — why most multi-million pound businesses are still 70% run on spreadsheets

31:21 — where SEO is actually going and why Google is losing ground fast

34:06 — why Neil Patel says SEO now stands for search everywhere optimisation

35:04 — how the BBC found her through ChatGPT

36:50 — should you delete your old SEO blogs? here's her honest answer

40:35 — why Reddit is one of the most powerful AI ranking tools right now

42:15 — without scaring everyone: where is AI actually heading?

44:22 — why big companies have a digital immune system that's about to cost them everything

46:31 — already using AI? here's what to build next

47:40 — stop hiring. move your team back into their genius instead.

49:53 — are any jobs actually safe from AI?

51:33 — why experience-based businesses are about to become more valuable than ever

51:51 — why Freddie thinks the high street is coming back

53:35 — the one question that tells you someone finally gets AI

54:05 — how to get a resistant team member to actually embrace AI

Sponsor: Pith & Stem

Follow Freddie Pullen for more: https://www.instagram.com/freddiepullen

Follow Carly Meyers: https://www.instagram.com/carlymeyerslife

Join 7,000 entrepreneurs in our newsletter: https://recognizednewsletter.beehiiv.com

Hosted on Acast. See acast.com/privacy for more information.