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What if the thing you think might hurt your business is actually the thing that makes it more profitable?

In this episode of The Heart-Led Business Show, I’m joined by Justin Ricklefs, Founder and CEO of Guild Collective, to explore one of the biggest tensions in leadership today: how to be a heart-led business owner while still building a profitable, sustainable company.

We explore how care can be a true competitive advantage in business and why it can’t be solved with marketing or surface-level tactics. Justin breaks down why culture and profit aren’t opposites, but deeply connected when leadership is intentional and built from the inside out.

We also dig into the difference between being nice and being truly kind as a leader, and how clarity, courage, and consistency create high-performing, human-centered organizations. At the core: care and commerce don’t have to compete.

🎧If you’re a business owner or leader trying to grow without losing your values, this conversation will challenge how you think about leadership, culture, and profit.

👉 If you enjoyed this episode, please like, share, and subscribe—it helps more heart-led leaders find this show.

📌Key Takeaways
✔️How care can become a measurable competitive advantage in business
✔️The 4 Cs of a Caring Company: Curious, Compassionate, Clear, and Consistent
✔️Why you can’t fix a broken culture with marketing or advertising alone
✔️The difference between being nice vs being kind
✔️Why great leaders absorb fear and exude hope in uncertain times
✔️Why care and commerce aren’t opposites—they’re meant to work together

📌About the Guest
Justin Ricklefs is the founder and CEO of Guild Collective, a brand consultancy that helps companies grow through Clarity, Connection, and Creativity. He previously spent eight years with the Kansas City Chiefs in partnership development, driving relationship and revenue growth at the executive level, and is the author of Give a Damn: The Catalyst for Caring Companies, focused on building businesses where care becomes a competitive advantage.

📌Additional Resources
👉Website: www.guildcollective.com
👉LinkedIn: www.linkedin.com/company/weareguildcollective
👉Instagram: www.instagram.com/weareguildcollective
👉Pinterest: ph.pinterest.com/guildcollective
👉TikTok: www.tiktok.com/@guildcollectivekc
👉YouTube: www.youtube.com/@guildcollective
👉Book: Give a Damn: The Catalyst for Caring Companies https://tinyurl.com/2kzz2sfm

✨ Explore the Dialogue’s Treasures: Tap HERE to delve into our conversation: https://tinyurl.com/justin-ricklefs

Up Next: Dr. Aimee Duffy, a Functional and Integrative Medicine physician, Medical Director of Carolina Integrative Medicine and Clemson IV Bar, bestselling author of Normal Doesn’t Have Side Effects and Why Can’t She See Me?, and a speaker focused on transforming healthcare through integrative, patient-centered medicine.

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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
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What if music wasn’t just something you listen to… but something that could actually help you heal, focus, and even transform how you experience life?

In this powerful conversation, music therapist Judith Pinkerton shares how she’s reshaping mental health care through music, heart-led business principles, and her innovative approach to “prescriptive playlists.” From building her HEALS core values framework to using music in life-and-death moments, Judith reveals how sound can become a tool for deep emotional connection and healing.

We also explore what it truly means to run a heart-led business, how to stay aligned without losing financial stability, and why the right team (and the right differences) can make or break your mission.

🎧 This episode will change how you hear music forever—medicine, leadership, and meaning in every note. 👍 Support by liking, sharing, and subscribing.

📌Key Takeaways
👉What it means to run a heart-led business in a practical, actionable way.
👉Judith’s HEALS framework and why every team member commits to it.
👉The science and intuition behind music therapy.
👉How different music genres affect the brain.
👉The Key2MEE app and prescriptive playlists for care.
👉Turning clinical experience into scalable healing tools.

📌About the Guest
Judith Pinkerton is a board-certified music therapist and creator of the Music4Life® Protocol, helping over 60,000 people use music to regulate the nervous system, build resilience, and restore emotional balance. She is the author of Thriving Through Adversity and creator of prescriptive playlists and the Key2MEE app.

📌Additional Resources
✔️Website: www.themusic4life.com
✔️LinkedIn: www.linkedin.com/in/judithpinkerton
✔️Instagram: www.instagram.com/yourmusicsage
✔️Facebook: www.facebook.com/JudithPinkertonMTBC
✔️X: x.com/Music4LifeUS
✔️YouTube: www.youtube.com/c/theMusic4Life
✔️Key2MEEE App: themusic4life.com/key2mee/
✔️Books: https://tinyurl.com/4d5r9z6w
✔️What Does Your Music Taste Reveal About You? Quiz
https://quiz.tryinteract.com/#/693617d857ca4d1e57ca23a9

Explore the Dialogue’s Treasures: Tap here to delve into our conversation: https://tinyurl.com/judith-pinkerton

Up Next: Justin Ricklef, founder and CEO of Guild Collective, a brand consultancy focused on helping companies grow through clarity, connection, and creativity.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

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What if quality isn’t really about what something is… but about how consciously it was made?

In this episode of The Heart-Led Business Show, I sit down with Joy Musacchio, founder of Still Point Aromatics, to explore how intention, coherence, and integrity quietly shape everything from essential oils to entire businesses.

Joy has built a company where alignment isn’t a slogan. It’s the system. Every decision, from sourcing to production, runs through a lens of care, precision, and presence.

And this isn’t a soft wellness story. It’s a sharp, eye-opening look at why how you do business often matters more than what you do.

🎧If you build, lead, sell, or even just consume… this one will change how you define “quality.”

👍 If this resonates, like, share, and subscribe for more heart-led conversations that challenge the way we do business.

Key Takeaways

• What it really means to run a heart-led business
• Why Joy sees essential oils as living beings, and the powerful way she backs it up
• From classroom to clinic to crafting oils: Joy’s unexpected, winding path to entrepreneurship
• The bold move that changed everything: selling her mother’s jewelry to fund her dream
• Facing $3,000 tariffs with grace and grit
• Why cutting corners is never an option… even if it means going without

About the Guest

Joy Musacchio is the founder of Stillpoint Aromatics and The School at Stillpoint in Sedona, Arizona, where she blends clinical aromatherapy, grief work, and plant intelligence. She teaches a grounded, heart-led approach to business rooted in ethics, sustainability, and embodied decision-making.

Additional Resources

• Website: www.stillpointaromatics.com
• X: https://x.com/StillpointAroma
• Pinterest: https://ph.pinterest.com/stillpointaroma/
• Facebook: www.facebook.com/PureAromatherapyEssentialOils

Explore the Dialogue’s Treasures: Tap HERE to delve into our conversation: https://tinyurl.com/joy-musacchio

Up Next: Judith Pinkerton, a board-certified music therapist and creator of the Music4Life® protocol, uses music to regulate the nervous system and build resilience. She is also the author of Thriving Through Adversity and creator of tools like prescriptive playlists and the Key2MEE app for emotional well-being.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources