The team at Instagram is going to start penalizing aggregators who don't make original content, and just take content from others. Additionally, the team at YouTube is going to stop sending push notifications to subscribers after 1 month of not clicking on them, and will communicate new videos through the YouTube Inbox (the bell!) instead. Also the CEO of Snap, Evan Spiegel, explains what it's like to have Instagram and Meta copy all your ideas.

Links:

Instagram: Everything you need to know about original content (Instagram)

YouTube: Notifications, Generative Instrumentals, Comment Search - Creator Newsflash (YouTube)

Snap: The AI era has made distribution the most important moat | Evan Spiegel (YouTube)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Leave a Review of the Podcast: Apple Podcasts

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team has improved insights, making it easier to find the data you need to figure out how your content is performing. The Edits team has added some improvements, including the ability to duplicate videos so you can A/B test content without needing to remake it.

Links:

Instagram: Updates to Insights (Instagram)

Edits: Updates to Edits (Instagram)

Instagram: How To Keep Followers Engaged (Instagram)

Wednesday Waffle:

Hear Me Out - A Night of Wild Takes (Instagram)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Leave a Review of the Podcast: Apple Podcasts

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?)

We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.

Instagram is rolling out a new app that's a mix of Snapchat and BeReal (Business Insider)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Leave a Review of the Podcast: Apple Podcasts

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The CEO of YouTube shares what he thinks about how to gain an audience on the platform, and where YouTube is focusing to support creators. The Threads team has launched Live Chat, Edits has some audio tricks for voice you might not know about, and I do Wednesday Waffle.

Links:

What Is YouTube Doing to Us? We Asked Its CEO. | The Interview (YouTube)

Threads launched Live Chat (Threads)

Edits Audio Tricks for Voice (Instagram)

Find Me Online:

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What's the best type of content to focus on creating - carousels, long form videos, short form videos, or something else? Today on the show, the Head of Instagram answers the question but then I play a clip of Mr. Beast answering a very similar question.

Also the Head of Instagram answers questions about how to handle hate, trial reels, and takes feature suggestions.

Links:

Instagram: Chart to Explain Difference Between Account Types (Instagram)

YouTube: Mr. Beast and the Attention Economy (YouTube)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram has expanded "Your Algorithm" to the Explore page, Threads is getting indented replies while the Threads web version is improving with DMs, the Edits app has the ability to add links to Reels, and Mark Zuckerburg is cloning himself so we technically shouldn't need CEOs anymore.

Links:

Instagram: ‘Your algorithm’ feature to the Explore tab (Instagram Blog)

Instagram: Limiting the number of Trial Reels (Threads)

Instagram: Adding GIF notes (Threads)

Threads: Indented Replies (Threads)

Threads: Web Version Update (Threads)

Edits: Add Links to Reels (Instagram)

AI News: Meta builds AI version of Mark Zuckerberg to interact with staff (The Financial Times)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features questions from the Head of Instagram, where he answers questions like "does watching my own Reel increase my view count?" and "how do we edit comments now?"

Links:

Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team has added the ability to edit comments within a 15 minute window! Finally! Also the Head of Instagram reminds us of some features you might not know about, but one of them is Story Highlights, and I hate Story Highlights for so many reasons that I won't go into on this episode because you're tired of hearing me talk about them.

Links:

Instagram: Edit Comments Within 15 Minutes (Threads)

Instagram: Features You Might Not Know About (Instagram)

AI: “Sam Altman Watches Awkwardly As He’s Shown Bizarre ChatGPT Issue: “Uh, Maybe, Uhhh…” (Futurism)

Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia

Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.