The Joe Doyle Podcast Episode 6 - Keith Harris
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Joe sits down with Keith Harris, a groundworks contractor from Carlow, for a conversation about resilience, business growth, branding, and what it really takes to keep pushing when everything goes wrong. After having thousands worth of tools stolen, tracking them down himself through Facebook Marketplace, and still showing up for work without complaining, Keith shares the mindset that helped him keep moving forward.
The episode also dives into the importance of business branding for tradesmen, creating a company identity that attracts the right clients, and how small changes in positioning can make a massive difference over time. Joe breaks down live branding ideas for Keith’s company while discussing reliability, reputation, and standing out in a crowded industry.