The data warehouse model is 60 years old — and AI is about to expose every flaw in it.

In this episode of Inside the Blurb, Sean Simon sits down with Kyle Csik, CEO and co-founder of Adaly, to get into what's actually broken about how enterprises handle data, why marketing has been set up to fail from the start, and what a genuinely different model looks like.

Kyle spent 15 years on every side of adtech — exchange, DSP, publisher, agency — watching marketers fight with one hand tied behind their back. Adaly is his answer to a problem he's been watching compound for over a decade: you can't run modern AI on infrastructure that was designed for human analysts in the 1960s.

In this conversation:

→ The Napster vs. Spotify analogy that explains why data warehouses can't support AI

→ Why marketing has been "operating with both arms tied behind its back" — and who's really at fault

→ How Adaly eliminates data copies (90% of all data is copies of other data) and inherits existing RBAC security

→ The crawl-walk-run adoption strategy for getting enterprise IT buy-in without a day-one rip-and-replace

→ How real-time supply chain data let one client plan media 12 months ahead of the market

→ The RFP team that went from "not confident in what we sent" to "making more money and standing behind our work"

→ "Adaly Terminal" — the system that tells you what questions you haven't thought to ask

→ The one question that defined the company: "Do you want to keep preparing to work or do you want to just get to the work?"

TIMESTAMPS

0:00 — Introduction: Kyle Csik and Adaly

2:00 — Kyle's origin story: biological computers, physics, and adtech

6:00 — The moment adtech clicked — walking into one of the first biddable exchanges

9:00 — The Napster problem: why data warehouses were built for a world that no longer exists

14:00 — IBM → Oracle → Teradata → Snowflake: 60 years of the same broken model

17:00 — Marketing's dirty secret: both arms tied behind its back

22:00 — The 64% shelf-space stat that shows what marketing is missing

25:00 — Adaly's architecture: connecting to source systems instead of copying data

29:00 — RBAC inheritance: why CIOs love the security model

32:00 — 90% of all data is copies — and every copy is a new security risk

35:00 — The crawl-walk-run adoption strategy

38:00 — Real-time data use case: crop yields, media planning, and 12-month advantage

42:00 — Connector depth: 81 Salesforce APIs vs. first-page search results

45:00 — The RFP team that started standing behind their work

49:00 — Adaly Terminal: the system that asks what you haven't thought to ask

52:00 — The $1M/month "Netflix subscription" a client didn't know they had

55:00 — The Tesla Optimus robot that couldn't find the Coke

58:00 — Model-agnostic portability: your data estate travels with you

61:00 — The one question that built the company

64:00 — How to get started with Adaly

🎙️ Inside the Blurb is part of The MarTech Matrix — a podcast network for people who live and breathe marketing technology.