エピソード

  • How a Food Truck Uses Google Maps to Find Hungry Customers

    How a Food Truck Uses Google Maps to Find Hungry Customers
    2026/06/08
    Episode 39 of The Local Marketing Podcast explores how a mobile food truck, 'Rolling Buns', uses Google Maps to locate high-foot-traffic lunch spots and attract customers in real time. Lucas and Luna break down the specific Google Maps features—temporary location pins, hours updates, and post scheduling—that help this food truck owner, Marcus, double his daily sales. Learn the concrete steps any mobile business can take to leverage Google Maps for discovery and conversion, including how to optimize for 'near me' searches and manage customer expectations with accurate location data. No fluff, just actionable local marketing tactics. #FoodTruck #GoogleMaps #LocalMarketing #MobileBusiness #GoogleBusinessProfile #NearMeSEO #LocalSEO #SmallBusiness #MarketingTips #FexingoBusiness #BusinessPodcast #TheLocalMarketingPodcast #FoodService #CustomerAcquisition #DigitalMarketing #MapsMarketing #RealTimeMarketing #LocationBasedMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Gift Shop Uses Google Maps to Drive Holiday Sales

    How a Gift Shop Uses Google Maps to Drive Holiday Sales
    2026/06/08
    In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small gift shop, 'The Painted Pear', used Google Maps attributes and seasonal updates to capture holiday foot traffic. They break down the specific attributes the shop enabled—like 'women-owned', 'family-friendly', and 'curated gifts'—and how those small metadata changes improved search visibility and conversion. The hosts also discuss the importance of updating holiday hours, adding gift-wrapping services, and using Google Posts to promote limited-time offers. Listeners learn a concrete, low-effort strategy any local retailer can implement in under an hour, just in time for the holiday season. #GoogleMaps #LocalSEO #GoogleBusinessProfile #SmallBusiness #GiftShop #HolidayMarketing #LocalMarketing #GoogleAttributes #GooglePosts #FootTraffic #RetailMarketing #LocalSearch #BusinessPodcast #MarketingPodcast #FexingoBusiness #TheLocalMarketingPodcast #HolidaySales #SmallBizTips Keep every episode free: buymeacoffee.com/fexingo
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    5 分
  • How a Bookstore Uses Google Maps Events to Build Community

    How a Bookstore Uses Google Maps Events to Build Community
    2026/06/07
    Episode 37 of The Local Marketing Podcast digs into how an independent bookstore in Portland, Oregon uses Google Maps events to build a loyal local following. Lucas and Luna break down the specific strategy behind 'Pages & Pints' — a monthly author reading and craft beer tasting that the store promotes exclusively through Google Business Profile events. They walk through the setup process, the surprising data on event click-through rates, and why brick-and-mortar businesses should treat their Google listing as a community hub, not just a digital storefront. The episode also covers how events feed into Google's local ranking algorithm, the importance of posting event photos, and how to avoid common pitfalls like event spam. Plus, the hosts share a simple checklist for any local business to start running Google Maps events this week. #GoogleMapsEvents #LocalSEO #GoogleBusinessProfile #BookstoreMarketing #CommunityBuilding #SmallBusiness #PortlandOregon #PagesAndPints #AuthorEvents #LocalMarketing #GoogleMaps #EventMarketing #BrickAndMortar #RankingFactors #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheLocalMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Boutique Hotel Uses Google Maps Attributes to Drive Bookings

    How a Boutique Hotel Uses Google Maps Attributes to Drive Bookings
    2026/06/07
    In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small boutique hotel in Portland uses Google Maps attributes like 'free Wi-Fi,' 'pet-friendly,' and 'breakfast included' to stand out in search results and convert browsers into bookers. They break down exactly which attributes matter most for hospitality businesses, how to prioritise updates when Google rolls out new attributes, and why the right mix of attributes can boost both rankings and click-through rates. The hosts also discuss a specific case where a hotel added three new attributes and saw a 12% increase in booking inquiries over one month. Whether you run a hotel, B&B, or any local business with multiple selling points, this episode gives you a practical framework for leveraging Google Maps attributes as a low-effort, high-impact SEO tactic. #GoogleMapsAttributes #LocalSEO #BoutiqueHotelMarketing #HospitalityMarketing #GoogleBusinessProfile #PortlandSmallBusiness #HotelBookings #PetFriendly #FreeWiFi #BreakfastIncluded #LocalSearchOptimization #GoogleMapsSEO #SmallBusinessMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #LocalMarketing #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a Florist Uses Google Maps Product Listings to Drive Valentine Sales

    How a Florist Uses Google Maps Product Listings to Drive Valentine Sales
    2026/06/06
    In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small florist in Portland used Google Maps product listings to capture Valentine's Day orders. They walk through the exact setup — category selection, photo optimization, pricing display — and share the numbers: a 40 percent increase in click-through rate and a 22 percent lift in revenue versus the previous year. The conversation covers why product listings work better than posts for inventory-based businesses, how to prioritize which products to feature, and a simple weekly audit routine that keeps listings fresh. If you run a retail shop, a bakery, or any local business with physical products, this episode gives you a playbook you can implement this week. #GoogleMapsProductListings #LocalSEO #Florist #SmallBusinessMarketing #GoogleBusinessProfile #Portland #ValentinesDay #InventoryMarketing #ClickThroughRate #ProductVisibility #LocalRetail #MarketingStrategy #FexingoBusiness #BusinessPodcast #LocalMarketing #GoogleMyBusiness #Ecommerce #SeasonalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Local Car Wash Uses Google Maps Wait Times to Build Trust

    How a Local Car Wash Uses Google Maps Wait Times to Build Trust
    2026/06/06
    Episode 34 of The Local Marketing Podcast. Lucas and Luna drill into a single tactic that a car wash in Portland, Oregon, tested to build customer trust: publishing estimated wait times on its Google Business Profile. They break down how the owner—a former software project manager—decided to surface real-time data instead of hiding long queues, why transparency on Maps can reduce call volume and increase conversion, and what the results looked like over twelve weeks. The hosts also discuss the broader principle of using attributes and updates to manage customer expectations, a strategy that applies to any service business with variable demand. No fluff, no theory: one concrete example you can adapt this week. #LocalMarketing #GoogleMaps #GoogleBusinessProfile #CarWash #WaitTimes #CustomerTrust #LocalSEO #SmallBusiness #Portland #Transparency #ServiceBusiness #ConversionRate #CustomerExperience #RealTimeData #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic

    How a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic
    2026/06/05
    In Episode 33 of The Local Marketing Podcast, Lucas and Luna break down how a small independent coffee shop in Portland, Oregon used Google Maps gift card listings to drive foot traffic during a slow January. They walk through the specific setup — how the owner added a digital gift card link to their Google Business Profile, how they promoted it through Google Posts, and the surprising result: a 22% increase in store visits over four weeks. The hosts discuss why TTS (third-party sales) matter for local businesses, how gift cards lower the friction for first-time buyers, and why the holiday lull is actually the perfect time to launch a gift card campaign. They also touch on the psychology of gifting and why Google Maps is an underutilized channel for this kind of promotion. If you run a local business or advise one, this episode gives you a concrete, low-cost tactic to fill your storefront when traffic is slow. No fluff, just a real case study with real numbers. #GoogleMaps #GoogleBusinessProfile #LocalMarketing #SmallBusiness #GiftCards #Portland #CoffeeShop #GooglePosts #FootTraffic #DigitalMarketing #LocalSEO #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #MarketingTips #Retail Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Hair Salon Uses Google Maps Booking to Fill Appointments

    How a Hair Salon Uses Google Maps Booking to Fill Appointments
    2026/06/05
    Episode 32 of The Local Marketing Podcast dives into a specific Google Maps feature most local businesses overlook: the Book button. Lucas and Luna break down how a busy hair salon in Portland, Oregon, called 'Strand Salon', used Google's direct booking integration to turn Map searches into confirmed appointments. We walk through their exact setup — how they enabled online scheduling, optimized their service menu for mobile, and reduced no-shows by 30% using automated reminders. We also touch on why the Book button matters for Google's local ranking algorithm and how it shifts customer behavior from browsing to booking. If you run a local service business — salon, spa, dentist, auto shop — this episode gives you a playbook you can implement this week. Plus, a short conversation on listener support and how it keeps the podcast ad-free. #GoogleMapsBooking #LocalMarketing #HairSalonMarketing #GoogleBusinessProfile #ServiceBusiness #AppointmentScheduling #LocalSEO #PortlandBusiness #StrandSalon #CustomerConversion #NoShowReduction #MobileBooking #LocalSearch #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #SmallBusiness Keep every episode free: buymeacoffee.com/fexingo
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    8 分