『Loyalty Wired』のカバーアート

Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
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概要

 Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved 経済学
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  • Podcast 89 - Loyalty - The Case for Change

    Podcast 89 - Loyalty - The Case for Change
    2026/05/12
    Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.
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    44 分
  • Podcast 88 - Emotional Loyalty

    Podcast 88 - Emotional Loyalty
    2026/04/21
    Most loyalty programmes are built on rational exchanges: points, rewards and incentives. But that is only part of the story. In this episode Iain Pringle is joined by Max Kenkel, Vicky Elliot and Adam Posner to explore emotional loyalty — the moments of recognition, surprise, service and human connection that make customers feel something, not just earn something. They discuss why emotional loyalty matters now, where brands get it right and wrong, and how loyalty teams can start building more meaningful moments without losing commercial discipline. If you work in loyalty, customer experience or brand strategy, this episode is full of practical ideas.
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    35 分
  • Newscast 28 - Status Wars and Loyalty Tech Consolidation

    Newscast 28 - Status Wars and Loyalty Tech Consolidation
    2026/03/23
    Loyalty is shifting… but not in just one place. In this episode, Rob Burgess (Head for Points), Ben Lipsey (Air France-KLM) and Phil Gunter (Loyalty Status Co) explore what British Airways’ move to spend-based status means — and why competitors are already moving to take advantage. At the same time, Jan Pieter Lips (Capillary) and Tom Shapira (Wellesley Hills Financial) unpack Capillary’s acquisition of SessionM, and what it reveals about scale, valuation and the future of loyalty technology. If you run a loyalty programme, this episode matters. Sponsored by Loyalty Status Co.
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    33 分
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