『The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations』のカバーアート

The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations

The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations

著者： Fexingo
無料で聴く

Lucas and Luna dissect the machinery behind modern marketing operations — the software stacks, automation workflows, and data pipelines that turn campaigns into measurable systems. Each episode picks apart a specific MarTech tool or ops strategy: how a retailer automated its email segmentation with Customer.io, why a B2B SaaS company rebuilt its attribution model around HubSpot and Snowflake, or the trade-offs between Zapier and Make for lead routing. Lucas, a former marketing ops lead, grounds every discussion in actual implementations and failure cases; Luna challenges assumptions about efficiency gains and hidden costs — the 'automation tax' of maintenance, the data-quality debt that accumulates when teams move too fast. They never pitch tools or evangelize automation for its own sake. Instead, they ask: Does this stack actually reduce friction for the marketing team? Or are we just layering complexity? The listener is the marketing ops manager, the growth engineer, or the CMO who wants to understand where MarTech spend actually delivers versus where it just adds noise. By the end, you'll have a clearer map of your own tech stack — and a better instinct for when to automate, when to integrate, and when to leave well enough alone. #MarTech #MarketingAutomation #MarketingOps #CRM #HubSpot #Salesforce #Zapier #CustomerDataPlatform #AttributionModeling #WorkflowAutomation #LeadRouting #EmailAutomation #DataQuality #MarketingTechnology #GrowthEngineering #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Your Marketing Funnels Are Ignoring Sales Intent Signals

    Why Your Marketing Funnels Are Ignoring Sales Intent Signals
    2026/06/08
    Most marketing automation funnels treat every lead the same—until they hit a form. But by then, it's often too late. In this episode, Lucas and Luna unpack why leading marketing ops teams are flipping the funnel: using sales intent signals from CRM activity, content consumption patterns, and even support ticket velocity to score leads before they ever enter a nurture sequence. They walk through a concrete case study from a B2B SaaS company that saw a 40% increase in demo-to-close rates by routing hot leads directly to sales—and why most marketing teams still rely on stale demographic data instead. If you're running automated campaigns, you'll want to hear how intent-based routing changes the game. #MarketingOps #MarketingAutomation #LeadScoring #SalesIntent #B2BSaaS #CustomerData #CRM #DemandGen #FunnelStrategy #SalesAndMarketing #ABM #DataDriven #RevenueOps #Podcast #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    12 分
  • Why Your Marketing Attribution Is Ignoring In-App Browsers

    Why Your Marketing Attribution Is Ignoring In-App Browsers
    2026/06/08
    Lucas and Luna uncover a blind spot in marketing attribution: in-app browsers. When users click links inside apps like Instagram, TikTok, or Facebook, those clicks often route through the app's own browser view, stripping referrer data and breaking tracking. They walk through real data showing how major brands misattribute anywhere from 15% to 30% of their traffic because of this phenomenon, and discuss fixes like unified deep linking, server-side tracking, and Apple's Private Click Measurement. A focused episode on a specific technical gap that costs marketers millions in misallocated budget. #MarketingAttribution #InAppBrowser #DarkTraffic #MarTech #MobileTracking #UTMParameters #ApplePrivateClickMeasurement #ServerSideTracking #DeepLinking #Instagram #TikTok #Facebook #GoogleAds #DataLoss #AttributionBlindSpot #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    9 分
  • Why Your Marketing Automation Is Crashing Under Custom Objects

    Why Your Marketing Automation Is Crashing Under Custom Objects
    2026/06/07
    Episode 37 of The Marketing Operator Podcast digs into a hidden bottleneck in modern marketing automation: custom objects. Lucas and Luna unpack how a mid-market B2B SaaS company saw its CRM-to-MAP syncs fail after adding just three custom objects, causing lead scores to recalculate 47 times for a single contact. They explain why standard automation platforms treat custom objects as second-class citizens, how complex schema relationships multiply API calls exponentially, and a simple diagnostic step — check your object-to-object mapping depth — that reveals whether you are headed for a sync collapse. Lucas also walks through the workaround of flattening custom objects into computed fields before they hit the automation layer. The episode closes with a low-key pitch: if episodes like this save you a weekend of debugging, listener support at buy me a coffee dot com slash fexingo keeps the show ad-free. #MarketingAutomation #CustomObjects #CRM #MAP #DataSyndication #LeadScoring #APIThrottling #MarTech #Salesforce #HubSpot #MarketingOps #B2BSaaS #DataEngineering #AutomationFail #TechnicalDebt #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません