The Mass Tort Fraud Problem: Kate Hoffmann on Lead Quality and Case Validation with Ray Lakhani & Adam Warren
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The Mass Tort Fraud Problem: Kate Hoffmann on Lead Quality and Case Validation with Ray Lakhani & Adam Warren
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Is the mass tort space being overrun by bad leads, fake claims, and fraudulent marketers? In this hard-hitting episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Kate Hoffmann, Founder and CEO of Smart Reviews. For 12 years, Kate has been in the trenches of mass tort case workup, and she pulls no punches when discussing the current state of the industry.
Kate breaks down how the influx of digital marketing has led to a massive problem with claim validity, leaving law firms holding the bag on worthless cases. Ray Lakhani ties this back to the Raw Law approach: if you are spending top dollar on OTT and social media ads, your intake and vetting processes must be bulletproof, or you are just setting money on fire.
They discuss the necessity of "secondary QC", how Smart Reviews helps firms validate leads before they waste resources, and why transparency between marketers and law firms is the only way the mass tort industry survives.