In this fifty-ninth episode of My Kind of Business, Alex McCarthy walks through a proper mid-year business review — not a vague "how's it going" but a structured, honest look at the four areas that matter most. Are you approaching the halfway point of 2026 and wondering where the year has actually gone? This episode gives you practical questions, real examples, and a framework you can use today.

Main Topics Covered:

• Why the mid-year point is the most important moment to stop and look at your business honestly
• How to evaluate your offer, pricing, and structure for clarity and alignment
• The difference between having a marketing strategy and actually executing it consistently
• The operational systems and habits that are either supporting or quietly undermining your business
• The mindset patterns — including fear, perfectionism, and self-doubt — that create action gaps even when you know what to do

In This Episode:

• Why most business problems aren't marketing problems — and what to look at first
• How undercharging affects your energy, not just your income
• The watering-a-plant analogy that explains why consistency beats cleverness in marketing
• What "avoidance" in your marketing is actually telling you
• The difference between being run by your business and running your business
• Why the gap between where you are and where you want to be is almost always an action gap — and what's underneath it
• A real client story about a programme that nearly never launched — and what changed when the real block was named

Timestamps:

00:00 — Why the mid-year moment matters and what most business owners miss 02:15 — Introducing the four-area framework: offer, marketing, operations, mindset 03:00 — Area 1: Offer — is it still right, priced right, and simple enough? 08:30 — Area 2: Marketing — the difference between strategy and consistent execution 14:00 — Area 3: Operations — is your business running you, or are you running your business? 18:30 — Area 4: Mindset — the action gap and what's really underneath it 23:30 — Close and details of the free Mid-Year Business Check-In workshop

Resources and Links:

• The Mid-Year Business Check-In Workshop — Free 45-minute workshop, Tuesday 30th June at 10am. Register here to secure your spot; https://alexmccarthycoaching.as.me/themidyearbusinessreset

Connect with Alex McCarthy:

• Instagram
• Website

Whether or not you make it to the workshop, this episode will leave you with honest questions and a clear framework to take into the second half of 2026 with more intention and clarity than you started it with.