Running a rental fleet today takes more than vehicles on the lot. It takes disciplined operations, customer screening, smart debt management, and the ability to withstand whatever the market throws next.
Ian Kusinitz, President and CEO of Empire Rent A Car, joins The Mobility Perspective to discuss what more than five decades in the rental business can teach transportation leaders about resilience. From growing up in a family run rental operation to serving last mile logistics, entertainment, group travel, and specialty van customers across the New York market, Ian shares how independent operators can compete by staying nimble, diversified, and deeply connected to real world demand. He also breaks down the risks rental companies face every day, including fraud, theft, insurance exposure, rising vehicle costs, tight margins, and changing transportation policy.
Key takeaways:
- Independent rental operators can compete by moving faster than larger companies, staying close to customer needs, and adapting fleet strategy to market shifts.
- Vehicle lifecycle management is a major business advantage, with maintenance, depreciation, debt, and remarketing all influencing long term fleet profitability.
- Transportation leaders need resilience as regulation, insurance, economic pressure, and mobility shifts change operating conditions quickly.
Episode highlights:
(00:00) Meet Ian Kusinitz
(01:21) Inside Empire Rent A Car
(02:32) Growing up in the rental business
(05:16) Why independent operators move differently
(07:27) The shift toward vans and last mile logistics
(08:07) How diversification builds resilience
(10:08) Why customer screening matters in rental
(11:21) Managing theft, fraud, and rental risk
(15:57) What fleet correction means for operators
(17:26) Why longer vehicle lifecycles matter
(18:33) How to stay out of the debt zone
(23:28) Surviving regulation, crisis, and market pressure
Resources:
Ian Kusinitz on LinkedIn: https://www.linkedin.com/in/ian-kusinitz-601a83b5/
Explore Empire Rent A Car: https://www.empirerac.com/
Don Lefeve on LinkedIn: https://www.linkedin.com/in/don-lefeve/
Carlos Bazan on LinkedIn: https://www.linkedin.com/in/cabazan/
Sharky Laguana on LinkedIn:https://www.linkedin.com/in/sharkylaguana/
Explore American Car Rental Association: https://www.acradrivesamerica.org/