If you have listings that aren't making sales and you don't know why, this episode is for you. Today I'm introducing the 3S Listing Framework — the framework I use to build every listing in my shop and the one I come back to every time a listing isn't performing the way it should.
Every Etsy listing has three jobs. It needs to Show Up in search, Stop the Scroll, and Secure the Sale. When all three are working together, that listing makes you money. When even one breaks down, what you have is a dead end listing — a buyer hitting a wall somewhere in their journey and turning around to find another one.
In this episode I break down each of the three jobs, explain what drives each one, and share how the 3S Listing Framework works both as a building guide for new listings and a diagnostic tool for listings that aren't performing. I also introduce the Listing Loop — the reason why all three jobs have to work together and why you can't just focus on one and ignore the others.
This is the first episode in a four part series. Over the next three weeks I'm going deep on each S individually so that by the end you have everything you need to create listings that convert into sales over and over again.
Mentioned In This Episode: THREE LISTING AUDIT
I personally review three of your Etsy listings and give you a written breakdown plus a short video walkthrough covering all three S's. What's working, what isn't, and exactly what I would change. $27. — melissacarroll.co/audit
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