The Most Expensive Month in Your Restaurant's Life | S2 EP 5
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The Most Expensive Month in Your Restaurant's Life | S2 EP 5
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If you just opened your restaurant, or you are a few months in, this episode is for you.
Most new restaurant owners believe that being open and posting on social media is enough marketing. And in the first few weeks, it can feel that way. The novelty does some of the work.
But novelty fades. And the guests who walked in during that window, if your Toast marketing suite was off, are gone. No email address on file. No loyalty enrollment. No way to bring them back intentionally.
In this episode, Pam walks through:
- Why month one is the most valuable marketing window a restaurant owner will ever have
- What the 50/7 Rule means for new operators (Toast/Resy Regulars Report 2026: 50% of order volume comes from 7% of guests, and those regulars are built in the first 90 days)
- The three things to turn on inside Toast before your first busy weekend: Email Marketing, Loyalty, and Guestbook segmentation
Resources mentioned:
Free 30-minute Toast Marketing Audit (no pitch, just a gap analysis): tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
Great Work Online: greatworkonline.com