Welcome back to Automotive Informants!

In Episode 21, Chris Martinez sits down with Yvette Roybal, franchise dealer, industry leader, and author, for one of the most thought-provoking conversations we've had yet.

Yvette shares her incredible journey from selling cars on the showroom floor to owning a franchise dealership in her hometown of Santa Fe, New Mexico. Her story is a reminder that grit, discipline, and consistent execution still create opportunity in the automotive industry.

From there, we dive into the biggest headlines shaping automotive today:

• Are manufacturers finally admitting they got EV strategy wrong?
• What do Porsche's layoffs signal for the future?
• Why are dealers still paying the price for the EV transition?
• Will O'Reilly's proposed acquisition of NAPA change the fixed operations landscape?
• Is the Right to Repair movement the biggest threat dealers aren't talking about?
• Are new technologies like BidBus actually disruptive?
• What does Stellantis' tiny $13,995 EV really tell us about consumer behavior?
• Why are dealers spending millions generating leads while neglecting customers who already want to buy?

One of the biggest takeaways comes from new data showing that one out of every four vehicle sales happens after 90 days. If that's true, are dealerships investing enough in long-term follow-up, or are they walking away from 25% of their opportunity?

Whether you're a dealer principal, general manager, sales manager, fixed operations leader, or salesperson, this episode is packed with practical insights on where the industry is heading and how to stay ahead.

If you enjoy conversations that challenge conventional thinking, subscribe to Automotive Informants for weekly discussions covering automotive news, dealership strategy, AI, sales, marketing, fixed operations, and the future of retail automotive.

Episode Breakdown

00:00 - Introduction and meet Yvette Roybal

00:34 - Yvette's inspiring journey from salesperson to franchise dealer

01:51 - Porsche layoffs and what they reveal about the EV market

05:58 - Why OEM EV strategies have struggled

08:11 - Tesla's competitive advantage and lessons for traditional manufacturers

13:27 - O'Reilly's $10 billion bid for NAPA Auto Parts

14:45 - The Right to Repair movement and why dealers should pay attention

20:05 - Fixed operations, service retention, and the future of dealership profitability

30:02 - BidBus and whether dealer bidding platforms are truly disruptive

38:44 - Stellantis' $13,995 EV: innovation or niche product?

46:44 - Urban Science research and why long-term follow-up matters

47:01 - Why dealerships lose customers after Day 5

49:37 - Hunters vs. farmers: the sales mentality holding dealerships back

50:48 - The power of relationships over transactions

57:30 - Final thoughts: daily disciplines, adapting to change, and creating long-term success

If you found value in today's conversation, please Like, Subscribe, and share this episode with someone in the automotive industry.

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