What if the thing keeping you stuck at six figures isn't a missing strategy, but a series of decisions you've been quietly putting off?

In this episode, I sit down with Jillian Greaves, a functional medicine dietitian who spent two years in my mastermind during the stretch where her entire business changed.

When she came to me she was doing around a hundred thousand a year and drowning, seeing clients five days a week, working every weekend, saying yes to everyone. She wasn't frozen. She was making decisions constantly. She just couldn't see the full picture of her own business, so the biggest calls kept getting parked.

We walk through how she finally made them: moving off insurance and into private pay, building a structured program instead of selling sessions one at a time, adding a group offer and a low-cost entry point, and eventually hiring and training a team she trusted. Her revenue more than tripled in that first year, and she did it while working less, not more.

If you're somewhere between six and multi-six figures and you've got a running list of decisions you keep meaning to make, this conversation will show you what changes when you stop deciding alone.

• [00:00] – Jillian on making decisions from her expertise instead of from what clients ask for

• [00:42] – The decision-debt framing: why you're not stuck because you can't decide, you're stuck because you can't see the full picture

• [06:05] – What being in the room, in person, did for Jillian that no Zoom call could

• [11:00] – Where Jillian started: a six-figure business that looked successful and felt like a hamster wheel

• [14:24] – The cost she was paying physically and the moment she knew it wasn't sustainable

• [17:11] – The first big shifts: a structured offer, moving to private pay, systemizing, and her first hire

• [22:01] – The result of those changes, including more than tripling her revenue the first year

• [25:01] – Building the group program and getting over the fear that people only get results one-on-one

• [36:11] – Hiring a practitioner team and the shift from working in the business to working on it

• [38:51] – What her week looks like now: a day and a half of clients, full weekends, real flex time

• [41:55] – Jillian's advice to her past self: don't be afraid to get in the room with people who've done it

1. "When I make changes and make decisions from the place of not having an offer just because someone said they want it, and actually creating a thoughtful offer based on my expertise and what I know is going to help people, the impact is profound."

2. "I had zero boundaries. I was also afraid to have boundaries, like, is that going to hurt my business?"

3. "I was carrying a really heavy stress load, even though I was so excited about the work I was doing, so proud of the work I was doing. But it just didn't feel right."

4. "The fear and the limiting beliefs pop up and get a lot louder when I'm on the verge of doing something really big and exciting and making a really impactful change."

5. "If you make a change and it doesn't work out, what's the worst that can happen? You make an adjustment and go in a different direction."

6. "Putting more responsibility on the client and getting that active participation is a win-win for everyone."

7. "Don't be afraid to invest in yourself and your business and get in the room with people that have done what you want to do. Single-handedly, it's been the best thing I did in my business."

• Apply for the Decision Room Mastermind: https://jointhedecisionroom.com (applications due June 19th)

• CEO Type Quiz: https://lauraschoenfeld.com/quiz

• Connect with Jillian Greaves: https://www.jilliangreaves.com

Follow the podcast, leave a 5-star review if it lands, and share it with someone who's been carrying a decision they're ready to finally make.

If you've built a six-figure business, you know how to make money. The problem is that at some point, the strategies that got you there stopped being enough, and now you're putting in more effort than ever while the needle barely moves.

In this episode, I'm walking through the Growth Ceiling Diagnostic: the five core areas of your business where a bottleneck could be hiding, and the three lens problems that are most likely distorting what you think you're seeing. Because you can't fix a bottleneck you're misdiagnosing, and when you're this close to your own business, you're almost always misdiagnosing it.

This episode was originally a Substack Live, and it's the exact kind of diagnostic work I do with clients inside The Decision Room Mastermind.

If you're an established founder who keeps circling the same decisions and you're ready to actually break through, this one's for you.

• [00:00] – Why working harder isn't moving the needle for six and seven-figure founders

• [02:00] – The real reason the ceiling feels invisible: being too close to your own business to see it accurately

• [06:00] – Introducing the three diagnostic lenses: belief, knowledge, and decision

• [09:00] – Why the knowledge trap is dangerous and when more information actually is the problem

• [11:00] – The five core areas where bottlenecks show up: identity, offer, sales, messaging, systems

• [13:00] – Identity as a bottleneck: how self-knowledge gaps and misaligned beliefs run the business from the background

• [17:00] – Offer bottlenecks: the kitchen sink offer, the belief that clients need unlimited access to you, and how both stall growth

• [21:00] – A personal example: shutting down a multimillion-dollar program and what that decision unlocked

• [25:00] – Sales bottlenecks: how unfounded beliefs about audience readiness suppress conversion before a sale is even attempted

• [29:00] – Messaging in 2026: why market sophistication has outpaced most people's messaging, and what AI can't fix

• [34:00] – Systems as a bottleneck: the cost of keeping everything running through you

• [38:00] – Self-diagnosis questions for each of the five areas

• [42:00] – Why you can't find the real bottleneck alone, and what to do about it

• [45:00] – The Decision Room Mastermind: who it's for and what we're doing inside

1. "The fact that you're so close to your business is exactly what makes the real constraint invisible to you. You think you're seeing the problem. You're just seeing the filter."

2. "You cannot read the label from inside the prescription bottle. This isn't about intelligence or capability. It's literally just how your brain works when it's this close to something."

3. "AI works on a law of averages. It buffs the edges off your messaging and makes you sound like everyone else. The precision has to come from you."

4. "A belief problem doesn't mean you're broken. It means you're swimming in water you can't see because it's your environment. Someone else has to point it out."

5. "Mediocre messaging isn't going to work in 2026. The market has gotten more sophisticated and most people's messaging hasn't come with it."

6. "The founders who break through plateaus are the ones who get clear on what's actually running the show behind their business, then have the courage and clarity to actually change it."

7. "When you fix a bottleneck, you'll find another one. That's how business works. The goal is to find the biggest one and give it your full attention so the effort you're putting in is actually landing."

• CEO Type Quiz: lauraschoenfeld.com/quiz

• Apply to The Decision Room Mastermind (open through June 19, 2026): jointhedecisionroom.com

• Instagram: @laura.schoenfeld

If this episode gave you a clearer picture of where you're stuck, share it with a founder who's been circling the same decisions, and follow the podcast so you don't miss what's next.

You already know indecision is costing you. What you probably haven't done is calculate exactly how much.

In this episode, I'm walking you through the decision debt audit, a structured process I built after watching highly capable, established business owners sit stuck on the same decisions for months. We're going through five categories of common business decisions, attaching real dollar amounts to the ones that have been sitting unresolved, and diagnosing the specific blocks keeping each one open.

If you've been meaning to make a decision that keeps getting pushed, this is the episode that will finally move it.

• [00:00] – Why indecision is a business expense and how to calculate the true cost of decision debt
  
  
• [02:24] – What the decision debt audit is and who it's built for
  
  
• [04:22] – Why highly capable, multi-six-figure entrepreneurs are the ones most affected by open decisions
  
  
• [06:35] – How to run the audit: grab your notebook and open to a fresh page
  
  
• [08:25] – Category 1: Offer and program structure decisions that haven't been finalized
  
  
• [10:51] – Category 2: Pricing decisions, including overdue price increases and underpriced offers
  
  
• [13:32] – Category 3: Team and operations, from underperforming hires to missing SOPs
  
  
• [15:55] – Category 4: Marketing and messaging, platform decisions, launch plans, and content that hasn't shipped
  
  
• [18:45] – Category 5: Big-picture business model and direction decisions
  
  
• [21:17] – How to calculate the dollar cost of each open decision and total your decision debt balance
  
  
• [35:06] – The seven blocks that keep smart entrepreneurs in decision paralysis
  
  
• [49:20] – Solo problems vs. room problems: how to know which intervention you need
  
  
• [01:00:21] – Introducing The Decision Room mastermind and what it's designed to do

1. "Your business moves at the speed of the slowest decision you're not making."

2. "The cost of staying stuck in indecision looks completely different once you see the actual dollar amount. It's just another line item on your P&L."

3. "The information you actually need to make a better decision lives on the other side of making the next best decision. You won't get it until you take action."

4. "You cannot read the label from inside the bottle. That's what happens when you're making decisions that require objective input and a perspective you don't have access to from where you're standing."

5. "Unmade decisions don't stay neutral. They accumulate. They compound. And at best, next year's version of that number stays the same. More likely, it grows."

6. "The smartest people struggle most with indecision because they see too many angles. The people who don't struggle are usually the ones who aren't seeing the full picture."

7. "A decision that feels like a verdict on your identity is almost never actually about the decision. It's about what your brain has decided that choice means about who you are."

• The Decision Room Mastermind – Apply Now (applications close June 19th or when 15 spots fill)

• Previous episode: Why Smart Entrepreneurs Struggle to Make Decisions

• DM me MASTERMIND on Instagram @laura.schoenfeld

• Take the CEO Type Quiz

If this episode landed, follow the podcast, leave a review, and send it to a business owner who's been putting off a decision they already know the answer to.