1.7 million people lost their jobs in a single month. Oracle. Amazon. Microsoft. UPS. Atlassian. And here's what makes this moment different from every disruption before it — many of these cuts were explicitly described as not performance based. Senior leaders. High performers. People who had given decades to their organizations.

Gone.

So if performance doesn't protect you — what does?

In this episode, Seth shares a personal story about someone close to him who spent years delivering at the highest level — and discovered the hard way that her contribution had never existed beyond the walls of one building. No brand. No presence. No answer to the question every senior leader must be able to answer: what do I uniquely bring to the world that no one else can?

This episode is not about fear. It's about a mindset shift every senior leader needs to make — not when the email comes, but long before it. A shift from building your value inside one organization, to building it for the world.

In this episode:

• Why skill, education, and work experience are no longer enough
• The one thing that survives every restructure, every reorg, and every 6 AM email
• The four zones every senior leader needs to understand
• The one question that will tell you exactly where your brand stands right now
• Your single action step to start building value the world can see

Your contribution to the world is not a product of your organization. Your organization has been the beneficiary of it. It's time to start building it somewhere the world can see.

If you need to bring this message to your leadership team, reach out to me here: ⁠https://sethyelorda.com/contact-us/⁠

//NEWSLETTER

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//CONNECT

• LinkedIn: ⁠https://www.linkedin.com/in/seth-yelorda-25b2aaa7/⁠
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• Contact: ⁠seth@sethyelorda.com