We're halfway through Season 7 and taking a quick summer break, but more partnership conversations, creator stories, and publisher insights will be back before you know it!

We have some amazing content taking shape behind the scenes, and we can't wait to share it with you.

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The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.

In this episode, Todd Crawford sits down with Jordan Carter of SharkNinja to explore how one of today’s most recognizable consumer product companies is rethinking creator commerce, affiliate marketing, and social-first partnerships. Jordan shares how SharkNinja’s affiliate program has grown across North America, why creators are now central to the brand’s product launches, and how platforms like TikTok Shop, YouTube Shopping, LTK, and ShopMy are changing the way brands evaluate performance. Together, Todd and Jordan unpack why micro-creators can drive more authentic engagement than massive influencers, and how brands can build stronger bridges between paid social, retail affiliate, and influencer marketing teams.

This podcast episode was produced by Quill.

A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value.

In this episode, Todd Crawford sits down with Keith Posehn, CEO at Zorz, to unpack what this means for the partnership economy and what organizations should be doing now to maximize the value of AI.

Together, Todd and Keith explore how AI is driving a bottom-up revolution, empowering individual affiliate managers to build tools and products that once required entire dev teams. They’re building their own career ladder and creating tools that solve the exact problems they face every day. They also dive into how the barrier to entry for innovative partnership models is disappearing, paving the way for a new wave of ‘product-first’ publishers.

This podcast episode was produced by Quill.