エピソード

  • No. 105: Tactile culture is winning the attention economy. Screens cannot replicate touch.

    No. 105: Tactile culture is winning the attention economy. Screens cannot replicate touch.
    2026/06/09
    Culture Pulse: 72. Touch is the new moat. TikTok is reviewing atomisers. Packaging is now a content channel. The body is fighting back against digital commoditisation. @thepatternbrief Read the full edition: https://thepattern.media/editions/2026-06-09.html
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    5 分
  • No. 104: Regional beauty is rewriting who gets to set global taste.

    No. 104: Regional beauty is rewriting who gets to set global taste.
    2026/06/08
    Culture Pulse: 68. Filipino beauty is building global export logic without Western validation. Taste no longer gets granted from the centre. It gets asserted from the edges. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-08.html
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    4 分
  • No. 103: Scarcity is the new strategy. Culture just proved it with bodies.

    No. 103: Scarcity is the new strategy. Culture just proved it with bodies.
    2026/06/07
    Culture Pulse: 72. The AGI economists said it plainly: robots scale, ballerinas don't. Today's signals show that principle repricing everything from sport archives to fragrance temples. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-07.html
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    5 分
  • No. 102: Physical space is the new media buy. Brands figured this out.

    No. 102: Physical space is the new media buy. Brands figured this out.
    2026/06/06
    Culture Pulse: 74. Physical space is the new media buy. Zara, a house party album launch, and anti-screen startups all point the same way. The room is the prize. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-06.html
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    5 分
  • No. 101: Heritage IP is the new infrastructure. The content wars shifted quietly.

    No. 101: Heritage IP is the new infrastructure. The content wars shifted quietly.
    2026/06/05
    Culture Pulse: 72. Amazon needs Bond. Universal rejected Ackman. OTB completed Viktor & Rolf. IP is infrastructure now. Platforms are subordinate. The Pattern, 05.06.26. Read the full edition: https://thepattern.media/editions/2026-06-05.html
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    5 分
  • No. 100: Brands that own the moment beat brands that own the message.

    No. 100: Brands that own the moment beat brands that own the message.
    2026/06/04
    Culture Pulse: 72. Inditex beats the macro. TikTok builds an events app. Bottega Veneta sponsors Björk's national museum show. The pattern: owning the moment beats owning the message. @thepatternbrief Read the full edition: https://thepattern.media/editions/2026-06-04.html
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    5 分
  • No. 99: Physical togetherness is now a product category. Someone noticed.

    No. 99: Physical togetherness is now a product category. Someone noticed.
    2026/06/03
    Culture Pulse: 74. Physical presence is now a product category. Board's $20M raise, Tianya's return, and Pharrell's utility-luxury pitch all point the same way. Scarcity of presence is the next market. #ThePattern Read the full edition: https://thepattern.media/editions/2026-06-03.html
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    5 分
  • No. 98: Personality is the last moat. Brands with none are already losing.

    No. 98: Personality is the last moat. Brands with none are already losing.
    2026/06/02
    Culture Pulse: 72. Personality is the last moat. Brands optimising for broad appeal are now the risky ones. Today's Pattern connects TikTok, Taylor Swift, and Helsinki. #ThePattern Read the full edition: https://thepattern.media/editions/2026-06-02.html
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    5 分