Benjamin Chen is a serial entrepreneur, supply chain expert, and black belt in Tae Kwon Do, Hapkido and Brazilian Jiu Jitsu. He has successfully built businesses across industrial, enterprise software, cloud, and consumer internet sectors. He's sat on the boards and senior management teams of 4 companies that have gone public in the U.S.; raised $500+M of investment capital; His new book is Lessons from the Mat: The 12 Martial Arts Principles that Will Help You Succeed in Business and in Life. Learn more at FromtheMatAcademy.com.

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he Persistent Entrepreneur Podcast with David Hill

Guest: Norman Hardeman, Hardeman Homes Team — Columbus, Georgia

In this episode, David Hill flips the script and lets top real estate agent Norman Hardeman take the wheel. Norman interviews David on one of his most powerful tools for building a real estate team: the DISC behavioral assessment. They break down each personality type, how to identify them in clients and team members, and how to adapt your communication style to close more deals and build a stronger team.

What You'll Learn:

• What DISC is and how it differs from Myers-Briggs and StrengthsFinders
• A breakdown of each DISC type (D, I, S, C) and their real estate applications
• How to use DISC when hiring and placing team members in the right roles
• How to identify a prospect's personality type within seconds of answering the phone
• Why the wrong approach with an S or C personality can cost you a listing
• How David uses DISC alongside John Maxwell's leadership principles
• A live role-play of a for-sale-by-owner cold call using DISC in real time
• Norman's firsthand experience as a high-C agent building a listing-focused business

Resources Mentioned:

• DISC Assessment + 45-min consultation with David: davidihill.com/disc ($297)
• GoHighLevel free 2-week trial: davidihill.com
• Connect with David on all socials: @DavidIHill
• All tools, webinars & AI resources: davidhill.link
• Connect with Norman Hardeman: Hardeman Homes Team, Columbus, GA

Get your own DISC: www.davidihill.com/disc

Get 2 Week Trial of Go-High-Level https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

Hire Better, Sell More & Communicate Better with DISC

What if you could instantly understand how someone thinks, communicates, and makes decisions — before you ever pitch them, hire them, or lead them? In this episode, David Hill breaks down the DISC behavioral assessment and how mastering it will transform the way you sell, hire, and connect with everyone around you.

David shares his own DISC profile (DCI), walks you through each of the four behavioral styles — Dominant, Influential, Steady, and Compliant — and reveals how recognizing these patterns in others (and yourself) is the single biggest lever you can pull to become more effective in business and life.

Episode: Hire Better, Sell More & Communicate Better with DISC Host: David Hill — Maxwell-certified trainer, coach & speaker | 36 years in sales | 20 years studying & teaching DISC

What You'll Learn in This Episode:

• What the DISC assessment is and why it matters in sales, hiring, and leadership
• The four DISC behavioral profiles: D (Dominant), I (Influential), S (Steady), C (Compliant)
• How to recognize each style's patterns so you can communicate more effectively
• Why 85% of your success comes from people skills — not technical skills (Carnegie Institute study)
• How David went from being a high-D, task-focused top producer to a well-rounded communicator
• Real-world examples: elevator test, vacation packing, checklists, and more
• How to use DISC in your hiring process before bringing someone onto your team
• What Shark Tank's Robert Herjavec revealed about how they choose who to invest in
• A walkthrough of David's actual DISC assessment results
• The history of behavioral profiling — from ancient philosophers to William Marston (1940)

Key Quotes:

"I would rather have the ability to deal with people than any other ability at all." — John D. Rockefeller

"9 out of 10 times on Shark Tank, they pick based on the person, not the project." — Robert Herjavec

Resources & Links Mentioned:

• 📊 Get your own DISC assessment + 45-min consultation with David → davidihill.com/disc (first 25 people get a special offer)
• 📖 Everyone Communicates, Few Connect — John Maxwell
• 📖 The 15 Invaluable Laws of Growth — John Maxwell
• Get Go High Level: 2 Week Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

About the Host: David Hill is a Maxwell-certified trainer, coach, and speaker with 36 years in sales and 20 years teaching the DISC behavioral assessment. He trains salespeople, entrepreneurs, and business leaders how to communicate more effectively, hire smarter, and close more deals.

Enjoyed the episode? Subscribe, leave a review, and let David know who you'd like to hear from next!

Connect with David on LinkedIN: https://www.linkedin.com/in/davidihill