The Persona Problem: AI Versions of the Dead, the Self, and the Sales Pitch
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The Persona Problem: AI Versions of the Dead, the Self, and the Sales Pitch
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Right now, you can pay a company to build an AI version of your dead mother. You can pay to build an AI version of yourself for your kids to talk to after you die. You can build a version of your toughest customer, your harshest critic, or your political opponent — and rehearse against them at 3 a.m. Some of those are obviously good. Some are obviously terrible. Most live in a gray area nobody has mapped.
In Part 2 of the loneliness / AI arc that began with Episode 11, Analog Scott and the Machine map it.
This episode goes inside the booming world of AI personas — griefbots from HereAfter AI, StoryFile, Eternos, Seance.ai, and Project December; "digital twin" self-personas being sold as posthumous AI legacies for your children; and the quietly explosive challenge-persona market reshaping sales training (Hyperbound, SecondNature) and adversarial rehearsal across law, politics, and academia.
Two AI historical guests join the conversation. Sigmund Freud, on Mourning and Melancholia and what a grief persona may be doing to the actual psychological work of grief. Nobel laureate Henri Bergson, on the 1896 distinction between habit-memory and pure memory — and why he saw the category error at the heart of LLM "minds" a hundred years before they shipped.
News & Culture rapid takes hit the Hastings Center's new griefbot bioethics paper, the Eternos $10.3M Series-pivot, and the legal questions nobody asked at Michael Bommer's "first AI heir" launch. Ask the Machine fields three listener questions — including the most personal one we have ever read on the show.
The thesis from Episode 10 carries the whole arc: it's not the tool, it's the hand. The persona is the co-pilot, not the pilot. Don't let it fly the plane.
Confidence is provisional. Verification is mandatory.
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Deep dives, and additional content at Substack: analogscott.substack.com
Topics: AI ethics, AI persona, griefbot, grief tech, digital twin, posthumous AI, AI legacy, AI companion, loneliness epidemic, AI sycophancy, sales AI, AI roleplay, Freud, Bergson, generative AI, ChatGPT, philosophy of mind, AI regulation.