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What if your next client could get to know, like, and trust you before they ever picked up the phone?

In this episode, I sit down with family lawyer Sarah Khan-Bashir, founder of SKB Law, to explore how a private podcast became one of the most effective marketing tools in her business.

Sarah already had a successful public podcast, Family Matters with SKB Law, featuring powerful client stories and expert insights from across the family law sector. But together, Mike and Sarah took things a step further by creating a private podcast designed specifically for people actively searching for legal help.

Instead of offering another downloadable PDF or fact sheet, I worked with Sarah to create an audio experience that allows potential clients to hear her voice, understand her values, and gain practical guidance on divorce, separation, child arrangements, and family law matters, all before booking a consultation.

During this conversation, you'll discover:

🎙️ Why private podcasts are emerging as a powerful alternative to traditional lead magnets

🎙️ How lawyers, consultants, coaches, accountants, and other professionals can use audio to build trust at scale

🎙️ The psychology behind why hearing someone's voice creates a stronger connection than reading a PDF

🎙️ How Sarah transformed existing website content into a valuable client resource

🎙️ Why authentic client voice testimonials can be more persuasive than written reviews

🎙️ The difference between a public podcast and a private podcast strategy

🎙️ How to create a private podcast without expensive equipment or complicated technology

You'll also hear Sarah's inspiring vision for making family law more accessible, supporting aspiring legal professionals, and expanding international services through SKB Law.

If you're looking for fresh ideas around lead generation, content marketing, podcast marketing, personal branding, or client acquisition, this episode is packed with practical insights and real-world experience.

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

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Today, I explore why podcasting is becoming a powerful marketing tool for law firms.

Discover how solicitors can turn blog content into audio, use private podcasts as lead magnets, build trust with potential clients, and generate new business through the power of authentic conversations.

Featuring real examples from Dan Warburton's Law Firm Owners Podcast and Sarah Khan Bashir's private podcast strategy.

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

Send us a message!

In this episode of the Making Digital Real podcast, Mike shares a recent LinkedIn Live replay focused on one of his favourite platforms: MemberVault.

You’ll hear how MemberVault can be used to create, sell, and deliver digital offers including courses, power hours, lead magnets, private podcasts, and more — all from one place.

Mike also shares his honest thoughts on using AI to write podcast scripts, and why reading generated scripts word-for-word may quietly damage listener trust.

In this episode, you’ll learn:

• How MemberVault can act as a mini website and digital product hub
• How to sell power hours, freebies, PDFs, and upsells
• How to integrate Stripe, MailerLite, and Zapier
• How MemberVault works beautifully with Hello Audio for private podcasts
• Why authenticity still matters more than perfectly scripted content

If you’re looking to build something more than a static website and want to create a proper digital ecosystem, this episode will give you clarity and ideas.

Video replay can be seen here : https://youtube.com/live/Rr0oMwLqXfw?feature=share

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

Send us a message!

If you’ve ever written a blog, you’ve already done the hard part of podcasting.

In this episode of the Making Digital Real podcast, I share why blog content is one of the most overlooked starting points for creating a private podcast, and how turning blogs into short audio episodes can be one of the calmest, most effective content strategies around.

You’ll hear:

• Why blogs are perfectly structured for private podcast episodes
• How private audio changes the way people listen and engage
• Why you don’t need to start from scratch or be on camera
• How blogs can become mini audio episodes, series, or private feeds
• Where people go wrong by overthinking or over-polishing

This episode is not about trends or tactics. It’s about reusing the work you’ve already done, reducing effort, and building connection through audio.

If you’ve got blogs sitting quietly on your website, this episode might change how you see them.

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

Send us a message!

Most LinkedIn profiles are… fine.

Well written.
Nicely structured.
Completely forgettable.

In this episode, I’m talking about why your LinkedIn profile shouldn’t read like a CV, and why your About section isn’t the place to list everything you do or how long you’ve been doing it.

Instead, we’re digging into the power of storytelling.

Real situations.
Real client moments.

I’ll walk you through why talking about yourself rarely works, and how focusing on what actually happened during client projects builds trust, connection, and curiosity far faster.

You’ll be invited to rethink your profile and pick three genuine moments where your work made a real difference, and to use those stories to make your LinkedIn profile feel human, relatable, and worth reading.

No corporate beige.

Just a better way to show what you really do.

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

Send us a message!

Listener interaction is one of the biggest challenges podcasters face.

In this episode of the Making Digital Real podcast, I share why SpeakPipe has become one of his favourite tools for building more connected, engaging podcasts without adding complexity.

You’ll hear how SpeakPipe allows listeners to leave voice messages without sharing email addresses or phone numbers, why voice feedback is far more powerful than written responses, and how podcasters can stitch listener messages directly into future episodes.

Mike also covers practical ways to use voice messages for questions, feedback, testimonials, private podcasts, memberships, and community building, all from the perspective of a podcast mentor and editor working with real clients every day.

If you want your podcast to feel less like a broadcast and more like a conversation, this episode will give you plenty to think about.

Send me a voicemail and give SpeakPipe a try for yourself HERE

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

Send us a message!

In this first episode of 2026, I'm sharing why private podcasts have become one of the most effective tools for businesses that want to build trust, deepen relationships, and simplify their marketing without shouting louder on crowded platforms.

You’ll hear:

• What a private podcast actually is and how it’s different from a public one
• Why attention has become more selective and how private audio fits naturally into modern business
• How private podcasts can be used as paid offers, membership content, or powerful lead magnets
• Where business owners often go wrong with private audio and how to think about it more strategically

If you’ve been curious about private podcasts, or you’re feeling the pressure to do more on public platforms, this episode will help you think differently about how you show up.

Links mentioned in the episode, including ways to work with Mike, can be found in the show notes.

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.

Send us a message!

Kajabi vs MemberVault: Which Platform Wins for Course Creators?

If you’re stuck choosing between Kajabi and MemberVault, this episode is for you.

I’ve used both platforms extensively with clients - and I’m sharing the honest pros, cons, and real-world experiences that can save you time, money, and tech headaches.

🧩 What they have in common
🧩 Where Kajabi shines (and when it’s overkill)
🧩 Why MemberVault still has a loyal following
🧩 Who each one is best for - based on where you are in your business

No fluff. No affiliate pitch. Just practical advice to help you pick the platform that actually works for you.

Need help setting yours up or making the most of what you’ve got?

Want to leave a voice message? We might even play your message on an upcoming episode : CLICK HERE

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.