The Real Cost of Raising Capital: Budgeting for Success (And Avoiding Cash Burn)
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The Real Cost of Raising Capital: Budgeting for Success (And Avoiding Cash Burn)
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Think raising capital online is as simple as launching a page and waiting for investors to show up? Not quite. In this episode of Behind the Raise, Martin sits down with Tarek Ismail, VP of Sales at DealMaker, to talk about what actually makes an online capital raise work. They discuss how private markets are shifting, why more issuers are moving toward direct-to-investor fundraising, and the difference between marketplace platforms and owning your own investor audience. Tarek shares what DealMaker looks for in successful issuers, why mission-driven brands and hot-category companies tend to perform well, and how founders can think about capital raising as a long-term marketing engine rather than a one-time campaign. From platform selection to investor list ownership, founder commitment, and the future of private market access, this episode breaks down what issuers need to know before choosing how they raise.