In Episode 779 of the Chiro Hustle Podcast, James Chester welcomes Vivienne Reign, a non-DC chiropractic advocate, marketer, and entrepreneur who has helped chiropractic offices become more visible, more strategic, and more successful.

Vivienne’s mission was shaped by a deeply personal story. While she was learning what chiropractic could do for people struggling with serious health challenges, she was also watching her stepfather suffer through severe neuropathy complications. After burning his feet because he could not feel them, he developed wounds that would not heal. His journey led to hospitalization, amputation, and ultimately death.

That experience made Vivienne “unreasonable” about one thing: the world needs chiropractic, and chiropractors have a responsibility to become known.

James and Vivienne discuss chiropractic marketing, niche messaging, patient pain points, neuropathy, incontinence, cash practice, patient responsibility, superbills, and the future of chiropractic in a changing health care landscape.

This episode is a powerful reminder that principled chiropractic does not need to hide from marketing. When done correctly, marketing becomes a bridge between the suffering person and the subluxation-centered care they may not yet know they need.

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