『The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers』のカバーアート

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

著者： Fexingo
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Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna pushes back on assumptions about customer fatigue, discount dependency, and the tension between personalization and privacy. Together they examine why some loyalty programs feel like a chore while others become a habit, and how the best retention teams use behavioral data without crossing the creepy line. This is not a show about hacks or viral growth; it is a show about the slow, deliberate work of earning a second purchase, a third, and a tenth. If you run an ecommerce brand, a subscription service, or a retail operation with a CRM dashboard, you will recognize every problem they debate. What does it actually take to make a customer come back — not because of a sale, but because the experience is better than the alternative? #RetentionMarketing #EmailMarketing #SMSMarketing #LoyaltyPrograms #CustomerLoyalty #RepeatCustomers #CLV #CohortAnalysis #EcommerceMarketing #CustomerRetention #MarketingStrategy #DirectMarketing #CRM #Personalization #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Patagonia Uses Worn Wear to Drive Repeat Business

    How Patagonia Uses Worn Wear to Drive Repeat Business
    2026/06/08
    In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Patagonia's Worn Wear program turns one-time customers into lifelong brand advocates. By incentivizing repairs, trade-ins, and secondhand purchases, Patagonia keeps customers coming back while reinforcing its sustainability mission. Lucas breaks down the numbers: the program has repaired over 100,000 garments, and trade-in credits reduce churn by 15 percent for participants. Luna questions whether this model works for non-outdoor brands and brings data showing that 60 percent of Worn Wear customers make a full-price purchase within six months of a trade-in. The hosts discuss the psychology of brand loyalty through environmental values and practical economics. Tune in for a concrete case study on how repair-and-resale programs can be a powerful retention strategy. #Patagonia #WornWear #RetentionMarketing #LoyaltyProgram #Sustainability #RepeatPurchases #CustomerLoyalty #TradeIn #RepairProgram #Secondhand #BrandLoyalty #CircularEconomy #DTCBrands #MarketingPodcast #FexingoBusiness #BusinessPodcast #Retention #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Subscription Brands Use Automated Credit Card Updates

    How Subscription Brands Use Automated Credit Card Updates
    2026/06/08
    In this episode of The Retention Marketing Podcast, Lucas and Luna explore how automated credit card updater services — like those from Visa Account Updater and Mastercard Automatic Billing Updater — help subscription brands recover failed recurring payments before they lose a customer. They walk through the mechanics: when a card expires or is replaced, the updater pushes the new credentials to merchants automatically, saving 5 to 15 percent of recurring revenue that would otherwise churn. They cite data from a 2025 McKinsey report showing that 28 percent of subscription cancellations stem from involuntary churn — expired or declined cards — and that automated updates can recover 60 to 80 percent of those failed transactions. They also highlight a real-world case: how Dollar Shave Club integrated card updaters via their payment processor and saw a 12 percent lift in successful renewals within the first quarter. Lucas and Luna discuss implementation tradeoffs — cost per update, reliance on card networks, and the importance of fallback retry logic. The segment includes a brief, natural donation moment tied to the value of these practical retention tactics. #RetentionMarketing #SubscriptionChurn #InvoluntaryChurn #PaymentRecovery #CardUpdater #VisaAccountUpdater #MastercardAutomaticBillingUpdater #DollarShaveClub #McKinsey #SubscriptionBusiness #RecurringRevenue #FailedPayments #CreditCardUpdates #CustomerRetention #LoyaltyPrograms #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How One Brand Cut Churn 40 Percent With Exit Surveys

    How One Brand Cut Churn 40 Percent With Exit Surveys
    2026/06/07
    Lucas and Luna dive into how a mid-size DTC apparel brand used exit-intent surveys to slash customer churn by 40 percent in six months. They walk through the specific questions asked, the data the brand collected, and how the insights reshaped their email and SMS retention flows. The episode also touches on why most brands botch exit surveys (asking at the wrong moment, using too many fields) and how this brand turned cancellation data into a loyalty program redesign. A concrete case study for anyone running retention marketing. #ExitSurveys #ChurnReduction #DTCBrands #RetentionMarketing #CustomerRetention #EmailMarketing #SMSCampaigns #LoyaltyProgram #CancelationData #MarketingStrategy #PodcastEpisode #FexingoBusiness #BusinessPodcast #MarketingTips #CustomerInsights #DataDriven #ApparelBrand #ExitIntent Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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