『The Smartest Idiots in the Room』のカバーアート

The Smartest Idiots in the Room

The Smartest Idiots in the Room

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

A 25-person Brooklyn art collective sells sneakers filled with human blood, gets sued by Nike, and turns the lawsuit into a t-shirt. They put a paintball gun on a robot dog until Boston Dynamics remotely kills it. They release giant red cartoon boots that sell out in minutes and resell for thousands. Their LinkedIn says they're a dairy company. They're valued at over $200 million.

This is the story of MSCHF — a company that broke every rule of business by making things nobody needs, selling them to people who can't explain why they bought them, and refusing to explain any of it. What if pointlessness isn't a bug in your business model, but the entire strategy?

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