What does it look like to build a podcast network with no interest in making it big…and have that actually work?

Jason Falls started the Marketing Podcast Network five years ago after being burned by a network that didn’t deliver on its promises. What he built in response is deliberately small, community-first, and structured around a revenue model most operators wouldn’t choose. The result is a network of nearly 90 shows that has grown steadily without a sales team, a growth strategy, or a capitalist bone behind it.

Jason is the founder of the Marketing Podcast Network (MPN), a niche network built exclusively for marketing and advertising podcasters. He comes from a broadcast and radio background and now spends the majority of his time producing podcasts for clients, with MPN running alongside as a community he helped build and still stewards.

Greg and Jason dig into how MPN’s equal revenue share works… and what it asks of larger shows. They get into the two promises a previous network made that they never kept, how MPN sells advertising without a dedicated sales function, and why Jason would start a video-first network if he were doing it over.

If you’re a podcaster wondering whether a community-first network might be a better fit than a revenue-first one, this conversation is worth your time.

Listen For:

04:19 Evolving in Podcasting Challenges

06:45 Collaborative Marketing Podcast Network

10:10 Podcasting Profit Challenges Explained

15:51 Embracing Podcasts Through Technology

19:37 Efficient Network Advertising Solution

24:54 Building Collaboration for Podcast Growth

32:36 Podcast Analytics: Challenges and Limitations

34:35 Podcast Tech and Network Evolution

43:05 Building a Video-First Platform

45:37 Own It: Closing Gender Gaps

50:07 Jason's DIY Marketing Network

CONNECT WITH GUEST: JASON FALLS, FOUNDER, MARKETING PODCAST NETWORK

LinkedIn | Website | Facebook | X | YouTube

Jason Book rec: Brand Hijack: Marketing Without Marketing Alex Wipperfurth

Jason's Podcast rec: Cautionary Tales with Tim Harford

CONNECT WITH GREG WASSERMAN, CHIEF RELATIONSHIP OFFICER FOR RSS.COM

Website | LinkedIn

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Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow