In this in-depth interview, Greg shares his journey from music retail to founding Headline Audio, discussing how the industry has evolved post-COVID, the importance of personal relationships in sales, and strategies for adapting to market changes. Gain insights into navigating challenges, building a brand, business strategy and maintaining a passion for music and business at the same time whilst learning from potential sales mistakes along the way.

Key topics

• Greg's career evolution from music retail to audio distribution
• Impact of COVID-19 on the music and retail industry
• Strategies for small retailers to survive in a digital world
• The importance of personal relationships and customer service
• Lessons learned from starting a new business post-COVID

Chapters

00:00Greg Niven's Journey in Music and Business

05:22The Impact of COVID-19 on the Music Industry

10:04Adapting to a New Retail Landscape

14:58Building a Brand in a Competitive Market

19:47Navigating Challenges and Embracing Change

24:53The Future of Music Retail and Technology

31:20The Importance of Personal Connection in Business

34:01Shifting Focus from Sales Numbers to Customer Relationships

38:59Balancing Work and Personal Life

39:48Navigating Business Challenges and Concerns

42:18Learning from Experience and Trusting Yourself

47:32Simplifying Business Operations for Success

54:16The Emotional Connection in Sales

56:43Maintaining Commercial Viability While Enjoying Work

59:20The Necessity of Innovation and Challenge

Resources

• Headline Audio Website
• Nord Keyboards