The Transformation Economy: Why Customer Outcomes Matter More Than Ever
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The Transformation Economy: Why Customer Outcomes Matter More Than Ever
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概要
Customer experience is shifting from memorable interactions to driving customer outcomes.
That's the shift behind the Transformation Economy, and it's changing how companies create value for customers.
This week on The Modern Customer Podcast, Joseph Pine, co-author of The Experience Economy and author of the new book The Transformation Economy, explores the next evolution of customer value—from experiences to transformation.
🎧 Listen to the full episode to explore the shift from experiences to outcomes.
Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn
For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com