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At the NY Auto Forum, Steve Greenfield, CEO of Automotive Ventures, breaks down how dealers need to rethink their business for the next 5–10 years. While most operators are stuck managing a 30-day cycle, the real challenge is building long-term resilience in a market shaped by AI, affordability pressure, and global disruption.

This conversation moves beyond short-term tactics to focus on structural change. From rising cost pressures to shrinking margins, Greenfield argues that profitability—not just sales—is the key to survival. With nearly half of dealership costs tied to labor, emerging AI tools present a massive opportunity to drive efficiency, improve customer experience, and unlock new margins

Greenfield makes a clear case: the future dealership will look fundamentally different. From AI-powered operations to frictionless buying experiences, the winners will be the ones who adapt early. This is a forward-looking view of how technology, consumer behavior, and operational strategy are converging—and what dealers must do now to stay competitive.

Connect with Steve Greenfield at https://www.linkedin.com/in/stevegreenfield416/

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