What if the biggest SEO opportunity for most businesses isn't a new tool, a new tactic, or a new algorithm hack — it's simply showing up consistently and claiming your authority?

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Jason Wade, founder of Ninja AI and an expert in AI visibility architecture, GEO, and AEO. They go deep on what it actually means to engineer your entity, why most SEOs are still running 2015 playbooks, and why one podcast episode can outperform a year of blogging.

Here's Jason's recap of this Unscripted SEO episode

• What 'AI visibility' means and why GEO/AEO is really just visibility engineering
• Entity optimization: how AI systems recognize authority — and how you train them
• The content multiplication math: one podcast → 50 assets
• Why most businesses have never actually said what they do on their website
• How Google's core algorithm updates have punished hacking and rewarded authenticity
• The Office Space test: 'What would you say you do here?' — applied to your homepage
• Why Reddit and podcasts rank instantly compared to traditional SEO timelines
• E-E-A-T in practice: showing up, speaking up, and having others verify it

“If a company can take that friction away and do the stuff they won't do — that's where the magic is.” — Jason Wade

“One podcast could become 50 assets. One podcast.” — Jason Wade

“You're training the system in the easiest way possible — by simply showing up.” — Jason Wade

“Your content gap analysis should be: what are all the competitors missing that you can provide?” — Jeremy Rivera

• Guest: Jason Wade —

ninjaai.com | jasonwade.com | LinkedIn

Services: AI Visibility | GEO | AEO | AI SEO Strategies

Article: 25 Local SEO Tips — AI Upgrade

Host: Jeremy Rivera | SEO Arcade | Unscripted SEO Podcast

More from SEO Arcade: Podcast-Based Link Building Service | Entity Optimization with Jason Barnard

Like what you heard? Subscribe, leave a review, and share with an SEO who needs to hear this. And if you want to explore how podcast-based SEO services could multiply your content and backlinks — schedule a call at SEOArcade.com.

Stephan Bajaio — CEO and co-founder of Vibe Logic, former co-founder of Conductor, and ex-CMO — joins Jeremy Rivera on the Unscripted SEO Podcast for one of the most candid conversations we've had about why the SEO industry keeps losing the narrative about itself — and what practitioners can actually do about it.

Stephan built his career from the dot-com era through to co-founding one of the largest enterprise SEO platforms ever built. He's seen the industry from every angle — agency, platform, C-suite — and he doesn't pull punches about where we've gone wrong or how to fix it.

• Why the GEO / AIO naming debate is a symptom of a bigger identity problem — and why fixing it starts with SEOs, not executives
• What SEO actually is when you strip away the jargon: connecting organizational wisdom to the audience that needs it
• The lonely island problem — why even great SEOs fail when the content team, dev team, and CMO aren't aligned
• How conflicting KPIs create internal friction and a practical approach to working with — not against — the people who control execution
• Why the best keyword research is a conversation — Jeremy's concrete-wall installer example and how to build content from real expert interviews
• Content value beyond organic traffic — why reporting only on organic is leaving most of the story untold
• Vibe Logic's 'web presence intelligence' framework and the concept of being where decisions are formed, not just where they're made
• Why passion is the one trait in great SEOs you simply cannot teach

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Brandon Leibowitz, founder of SEO Optimizers — a full-service digital marketing agency based in Los Angeles. With nearly two decades of experience in SEO, paid ads, social media, and coaching, Brandon shares his grounded, practitioner-level take on the AI search landscape and what actually moves the needle.

• How AI-powered search surfaces (ChatGPT, Perplexity, Gemini, Copilot) are — and aren’t — changing SEO workflow
• Why schema markup is the highest-leverage technical tactic for AI visibility
• The difference between informational and transactional AI search behavior
• A page-by-page schema architecture strategy for e-commerce and service sites
• How to use competitor schema analysis as a gap-finding tactic
• Why content + backlinks + technical SEO must all work together

“The AI overview is just a featured snippet — just a new way to rebrand it for Google. The old tactics, the old strategies already worked.” — Brandon Leibowitz

“The more touch points you have and more places people find you, the more likely they are to want your product or service in the future.” — Brandon Leibowitz

• SEO Optimizers — Brandon’s agency
• Free Gift + Classes from Brandon
• Free Website SEO Analysis
• Google Search Console
• Ahrefs
• Brandon on LinkedIn
• Unscripted SEO Podcast
• Jeremy Rivera – About

Website: seooptimizers.com

Free Gift: seooptimizers.com/gift

LinkedIn: linkedin.com/in/brandonleibowitz

The Unscripted SEO Podcast is hosted by Jeremy Rivera, SEO consultant and founder of SEO Arcade. Each episode features candid, unscripted conversations with leading SEO practitioners, agency founders, and digital marketing veterans.