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Why are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy distribution, and why fear-driven decision-making is quietly killing brand growth. You’ll learn why playing it safe is the fastest way to plateau, how to actually stand out in a crowded market, and what smart brands are doing differently right now to keep scaling.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

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What does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat, and the hard realities of scaling—from saying no to the wrong opportunities to navigating retail, brokers, and explosive early demand. If you’re building a brand or thinking about starting one, this episode is a masterclass in timing, patience, and doing things the right way.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Sunshine Buns Instagram: https://www.instagram.com/sunshinebuns.co/

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Dive into this episode of The Unstoppable Marketer® Podcast as Mark Goldhart and Trevor Crump unpack the hottest e-commerce trends, financial modeling success stories, and strategies for scaling brands using Meta. They tackle misconceptions around ROAS, discuss how AI is transforming creative workflows and media buying, and explore future industry shifts—covering everything from competitive advantages to the impact of AI on marketing jobs.

Whether you're a D2C founder or e-commerce enthusiast, you'll gain actionable insights on maximizing profit, leveraging technology, understanding true breakeven points, and staying ahead in a rapidly evolving landscape. Subscribe for data-driven strategies, real-world examples, and honest takes on what’s next for digital marketing!

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00:00 – Casual Host Introduction
00:01:34 – E-commerce Topic Overview
00:04:21 – Meta Platform Misconceptions
00:07:13 – Scaling and ROAS Insights
00:11:03 – Client Hesitation and Visualization
00:16:15 – Sponsor Break: BFF Creative
00:20:02 – AI’s Impact on Marketing
00:28:17 – Human Touch in Marketing
00:33:32 – Political Blowback Against AI
00:39:04 – Real-Life AI Use Cases