Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one:

📝 17 Content Types to Survive Google’s Zero-Click Future (Cyrus Shepard)
📝 5 Data-Backed Features of Websites Winning Google in 2026 (Cyrus Shepard)
📝 Most pages are too long for AI agents to read (Myriam Jessier)
📝 Your GBP Photo Gallery just got Smarter (Google Small Business Bulletin)
📝 Google Ask Maps Deep Dive: Ask Maps Is The Future of Local SEO Panel Discussion (NearMedia)
📝 Google Offer & Event Post highlights appear in search results for the Leisure Industry (Michael B. Snow)
📝 Whitespark’s Guide to Google’s AI Mode for Local Businesses (Miriam Ellis)

On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover:

📝 Google Ask Maps is moving from listings to recommendations (Rich Sanger)

📝 ‘Restaurants’ and ‘coffee and dessert’ now have local service ads (Eric Levine)

📝 Schema Markup for Internal Knowledge Graphs to Support Topic Entity Strategy in AI Search (Aimee Jurenka)

📝 Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles (Search Engine Roundtable, Barry Schwartz)

📝 The ghost citation problem (Kevin Indig via his newsletter Growth Memo)

📝Commodity and Non-Commodity Content (Mark Williams-Cook)

📝 Most SEOs Are Preparing for Yesterday's Internet (Ross Simmonds)

We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Claudia Tomina discuss:

📝 Google Business Profile Updates Identity Change Policy Language

📝 Why Are My Google Reviews Disappearing? What Businesses Need to Know About Google's New Review Policies and Algorithm Updates (Claudia Tomina)

📝 How a Topic Entity Update Increased AI Visibility 10.8% (Aimee Jurenka)

📝 Top Takeaways from the New Google Business Profile Playbooks (Miriam Ellis)

🔥 Reputation Arm