Humans appear to need some kind of purpose to our existence. It might be directed at spiritual enlightenment, furthering the well-being of the species, personal growth, getting good at something, or even just collecting stamps. Robert and Jamie discuss this as part of their examination of things that act as sources of wants and needs.

They also delve briefly into the related topic of 'transcendence' - the sense of there being something beyond the physical world.

Like other sources of wants and needs, these can be extremely pervasive and powerful influences on our behaviour and need to be considered when examining why people do things and how we can influence what they do.

The full list of things we like and dislike can be found in this substack article.

Before they get into the nitty-gritty of the topic, Robert raves about a new musical phenomenon, Angine do Poitrine. For anyone interested, here is a link to one of the very rapidly growing list of YouTube videos.

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange