In this episode, Laura sits down with Leslie Robertson, owner of Prime Personal Training in Ottawa, Ontario. Leslie shares the evolution of her 14-year fitness business journey — from grinding through long days as a solo trainer, to navigating motherhood, COVID, burnout, staffing challenges, and ultimately rebuilding her business in a more sustainable and aligned way.
Together, they talk about what it really looks like to shift from overwhelmed operator to empowered CEO, the mindset challenges that come with hiring and leadership, and how simplifying your business can completely transform your energy, capacity, and quality of life.
This conversation is honest, practical, emotional, and deeply encouraging for any entrepreneur who feels exhausted by the way they’re currently running their business.
In this episode you will hear:
00:03 — Introducing Leslie Robertson and Prime Personal Training
02:03 — Leslie’s background in teaching, athletics, and personal training
03:55 — The realities of running a fitness business for 14 years
06:28 — COVID, motherhood, and the hardest seasons of entrepreneurship
07:42 — Why Leslie knew her business model needed to change
08:53 — Burnout, exhaustion, and realizing something had to give
10:07 — The shift from online hustle to simplifying the business
11:26 — Losing a key team member and rebuilding after revenue loss
13:00 — Creating more simplicity, space, and CEO time
14:21 — The studio transformation that changed the business
15:31 — Hiring fears, team growth, and understanding business numbers
16:44 — The power of local marketing and community visibility
18:09 — Moving from business operator to true CEO
20:58 — How one DM led to hiring an incredible trainer
21:24 — Leslie reflects on burnout, stress, and constantly hustling online
23:49 — Why coaching felt different this time around
24:49 — Letting go of grind culture and creating alignment
25:24 — Building a business that allows for real life again
26:07 — Leadership, hard conversations, and managing a growing team
28:16 — The identity shift that happens when your business evolves
29:36 — Why investing in support changed everything
32:32 — Leslie’s philosophy on sustainable health and fitness
35:11 — Why women need support, not more extreme strategies
37:29 — How to connect with Leslie and Prime Personal Training
Leslie's Links:
Instagram: https://www.instagram.com/getfitwithles/
Instagram: https://www.instagram.com/primepersonaltrainingottawa/
Website: primepersonaltraining.ca
Website: https://getfitwithles.com/
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
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• Facebook
• Pinterest
• TikTok