『Thought Sparks』のカバーアート

Thought Sparks

Thought Sparks

著者： Rita Gunther-McGrath
無料で聴く

Thought Sparks are the brainchild of Rita McGrath. They are insightful actions, strategic ideas, actionable suggestions and innovative approaches that help organizations and leaders master the future with less fear and more confidence. New episodes of the Thought Sparks Podcast are released every other Tuesday at 11am Eastern.Rita Gunther-McGrath 経済学
エピソード
  • Getting Positioning Right with Rita McGrath and April Dunford

    Getting Positioning Right with Rita McGrath and April Dunford
    2026/06/02
    In this week’s Thought Sparks Podcast episode, Rita McGrath, a Columbia University Business School Professor, C-Suite strategist, business founder and best-selling author, speaks with April Dunford, expert on brand and product positioning, and author of Obviously Awesome, recently rereleased in its second edition, and Sales Pitch. Their conversation covers how good positioning unlocks value and helps to clarify organizational purpose. 0:19 – Welcoming April Dunford 1:59 – The Classic Positioning Statement and What Leaders Get Wrong 5:18 – April's Journey: Tech Exec → Consultant → World-Class Positioning Expert 6:24 – Software vs. Consumer Goods Positioning 13:00 – April's Definition of Positioning 14:45 – The Five Components of Positioning 16:44 – The Investment Banking CRM Story 20:07 – Discovering the 'Reason to Call' 28:11 – Misreading Who the Competition Really Is 29:03 – 'If You Didn't Exist, What Would a Customer Do?' 31:04 – Horizon Competitors: The Vibe Coding Debate 35:17 – 'We Can Only Sell What's on the Truck' 36:01 – AI Excitement vs. Where Customers Actually Are 38:25 – Telltale Signs Your Positioning Is Off 45:27 – The Positioning Workshop 49:13 – What Changed in the New Edition of Obviously Awesome 54:46 – Strategic Centering and Positioning 56:58 – IBM Software Group: Positioning Thousands of Products 59:51 – Where to Find April Dunford Want to learn more about Rita’s ideas and hear more of her conversations with business leaders and innovators? Listen to more Thought Sparks Podcast episodes on Apple Podcasts and Spotify. https://podcasts.apple.com/us/podcast/thought-sparks/id1546758719 https://open.spotify.com/show/0xmTsYXMgTeielwZ0dGTSU Watch Thought Sparks episodes on YouTube. https://www.youtube.com/channel/UCcyXT8iJkTSciUMe0me3L7Q Follow Rita on LinkedIn, Instagram, X and Blue Sky. https://www.linkedin.com/in/ritamcgrath/ https://x.com/rgmcgrath https://bsky.app/profile/rgmcgrath.bsky.social Connect with Rita on TikTok and Instagram. https://www.tiktok.com/@rgmcgrath https://www.instagram.com/ritamcgrath.hub/ Sign up for her Thought Sparks Newsletter on Substack. https://thoughtsparks.substack.com/ Learn more about Rita, her books and ideas at RitaMcGrath.com.
    続きを読む 一部表示
    1 時間 1 分
  • Leading Incorruptible Organizations with Rita McGrath and Eric Ries

    Leading Incorruptible Organizations with Rita McGrath and Eric Ries
    2026/05/26
    In this week’s Thought Sparks Podcast episode, Rita McGrath, a Columbia University Business School Professor, C-Suite strategist, business founder and best-selling author, sits down with Eric Ries, author of The Lean Startup, to talk about his new book Incorruptible. They discuss what organizations beyond corruption look like, touching on financial gravity and fiduciary duty, and how we might move beyond making shareholder primacy to more holistic views of creating and assessing value. 0:00 Introduction & Eric Ries's New Book “Incorruptible” 2:11 The Legend of Sol Price & the Origin of Modern Retail 3:31 Shareholder Primacy vs. Fiduciary Duty to Customers 7:00 How FedMart Was Destroyed & the Birth of Costco 11:16 Financial Gravity as The Invisible Force Corrupting Companies 14:13 The Mechanics of Financial Gravity in Organizations 21:45 Redefining Corruption: Making Money Without Creating Value 23:46 Measuring Human Flourishing Instead of Just Profit 33:38 The Role of Government & Carlota Perez's Economic Waves 39:07 Mission-Controlled Companies and The Incorruptible Blueprint 44:48 Corporate Charters, Shareholder Primacy & the Public Benefit Corp 53:42 The Vectura Case Study: Value Destruction in the Name of Profit 1:00:23 Shareholder Primacy Is Already Over, and Other Reasons for Optimism Want to learn more about Rita’s ideas and hear more of her conversations with business leaders and innovators? Listen to more Thought Sparks Podcast episodes on Apple Podcasts and Spotify. https://podcasts.apple.com/us/podcast/thought-sparks/id1546758719 https://open.spotify.com/show/0xmTsYXMgTeielwZ0dGTSU Watch Thought Sparks episodes on YouTube. https://www.youtube.com/channel/UCcyXT8iJkTSciUMe0me3L7Q Follow Rita on LinkedIn, Instagram, X and Blue Sky. https://www.linkedin.com/in/ritamcgrath/ https://x.com/rgmcgrath https://bsky.app/profile/rgmcgrath.bsky.social Connect with Rita on TikTok and Instagram. https://www.tiktok.com/@rgmcgrath https://www.instagram.com/ritamcgrath.hub/ Sign up for her Thought Sparks Newsletter on Substack. https://thoughtsparks.substack.com/ Learn more about Rita, her books and ideas at RitaMcGrath.com.
    続きを読む 一部表示
    1 時間 3 分
  • Beating Burnout and Building Culture with Rita McGrath and Jennifer Moss

    Beating Burnout and Building Culture with Rita McGrath and Jennifer Moss
    2026/05/19
    In this week’s Thought Sparks Podcast episode, Rita McGrath, a Columbia University Business School Professor, C-Suite strategist, business founder and best-selling author, speaks with Jennifer Moss, the Chief Research and Strategy Officer at the Global Wellbeing Group and the author of Why Are We Here? Creating A Work Culture Everyone Wants. She's an expert on what causes burnout, and what leaders can do to build workplace cultures centered on hope, purpose, and community. 0:00 Intro 0:17 Welcome & Introduction to Jennifer Moss’s Work 1:52 What Prompted the Book 2:37 The Great Resignation & Mortality Salience 15:03 Burnout: Still Getting Worse 15:03 The Purpose Gap Between Leaders and Frontline Workers 16:48 CEO vs. Frontline Experience 19:37 Hope as a Foundation 26:13 Learned Helplessness & Building Hope Skills 26:39 Purpose: What It Really Means 28:39 Rituals, Friendships & Belonging at Work 32:10 Building Community (Bowling Alone, Dunbar's Number) 36:28 Business Challenges: Compassion, Freedom & Openness 40:42 Why AI Hasn't Moved the Needle Yet 45:30 GDP & Measuring What Matters 49:57 Fertility Rates & Hope as Economic Strategy 51:45 The Lost Wallet Experiment: People Are Good 56:00 Reflections Since “The Burnout Epidemic” Book 58:47 What's Next for Jennifer Moss Want to learn more about Rita’s ideas and hear more of her conversations with business leaders and innovators? Listen to more Thought Sparks Podcast episodes on Apple Podcasts and Spotify. https://podcasts.apple.com/us/podcast/thought-sparks/id1546758719 https://open.spotify.com/show/0xmTsYXMgTeielwZ0dGTSU Watch Thought Sparks episodes on YouTube. https://www.youtube.com/channel/UCcyXT8iJkTSciUMe0me3L7Q Follow Rita on LinkedIn, Instagram, X and Blue Sky. https://www.linkedin.com/in/ritamcgrath/ https://x.com/rgmcgrath https://bsky.app/profile/rgmcgrath.bsky.social Connect with Rita on TikTok and Instagram. https://www.tiktok.com/@rgmcgrath https://www.instagram.com/ritamcgrath.hub/ Sign up for her Thought Sparks Newsletter on Substack. https://thoughtsparks.substack.com/
    続きを読む 一部表示
    1 時間 2 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません