“Made in Germany” or “Habibi, come to Dubai” are known brandings of a nation. However, Nation Branding is often mistaken for marketing, but in reality it goes much deeper, says Haya Mvita, who leads this field at the Diplomatic World Institute in Brussels. It is about building long-term trust, not only in a country’s external relations, but also within the nation itself. Especially in times of global transformation, further accelerated by technological progress, nation branding is becoming increasingly important. In conversation with Dieter Brockmeyer and Alexander Pinker, she explores the full spectrum of what this concept entails, including the role of AI and innovation as new soft- or smart power. She proposes the term Structural Power as new category instead. Potentially transformative and not without risk for International Relations are big tech-companies developing a kind of competitive sovereignty of their own.

Ferdi Alici hand his Ouchhh studio connect AI with art and create stunning installations reaching millions of people worldwide. His approach at the nexus of arts, technology and science is that project comes first and this determines what AI tolls are needed. This approach can serve as a blueprint on how to use AI without losing control and keep mankind on the creative driver’s seat. However, the Ouchhh process is complex since they do not use common tools like ChatGPT. They create their individual project tool boxes and compile specific data. Alici, considered an AI world star is very optimistic about our future and shows a path for the sustainable use of AI for the planet’s bright future

What’s space got to do with it? Quiet a lot, from manufacturing new products and materials that ease our live on earth, to new models of leadership. The space industry is expanding its footprint more and more and it moves from being a heavily subsidized public space towards an flourishing business perspective. Shelli Brunswick knows it all from her long standing expertise as an executive of Space Foundation and now is setting up her own enterprise.

Paperback book: https://a.co/d/6zmEJuu

Kindle ebook: https://a.co/d/gUfHmPD (US)

Shelli’s Website: https://shelli-brunswick.com/