『TrustCast Show』のカバーアート

TrustCast Show

TrustCast Show

著者： Zane Myers
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 The TrustCast Show features in-depth conversations with successful business leaders who are shaping their industries. Host Zane Myers sits down with top attorneys, physicians, plastic surgeons, and private practice professionals to uncover the real stories behind their success — what worked, what didn't, and the advice they'd give others building a practice. Each episode is 30 to 40 minutes of unfiltered conversation: backgrounds, unique approaches, and hard-won lessons from professionals at the top of their fields. New episodes published regularly across YouTube, Apple Podcasts, Spotify, LinkedIn, and 20+ platforms. Produced by TrustCasting — done-for-you video marketing that helps professionals grow their practices through short-form video distributed across 10+ platforms.Copyright 2025 Trustcasting Podcast マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Richard Hubbert on Building $500 Million in Projects, Working with Peter Bohlin

    Richard Hubbert on Building $500 Million in Projects, Working with Peter Bohlin
    2026/04/22
    What happens when a 13-year-old who gets caught stealing lumber from a job site to build a tree house ends up working off the debt swinging a hammer — and that summer job turns into a construction engineering degree, two companies, $500 million in projects, and the final home ever designed by the architect who drew Bill Gates' house and Steve Jobs' house? In this episode of the Trustcast Show, Zane Myers speaks with Richard Hubbert, founder of Great Estates, about what transparency actually looks like in custom home construction, why the McMansion trend of the 80s and 90s left thousands of families with unsellable homes, and how he keeps clients from destroying their own budget through scope creep when an architect's vision or an owner's trip to a showroom starts pulling the project sideways. Richard explains why he walks into competitor job sites in new markets to meet the superintendent and ask who the good subs are, why he refuses to be a guinea pig for new building materials no matter how good the pitch sounds, and what you should do when a builder gives you a number 30% below everyone else's. They also discuss the Fairmount Water Works renovation — a historic site connected to Grace Kelly's father — how a Wellesley connection to the executive vice president of Penn launched the company from garage-based estimating into institutional construction, why working with Peter Bohlin at 88 years old with pencil and paper and no cell phone is one of the greatest privileges of his career, and the one piece of advice he gives every client before a single line gets drawn: build what you're going to use. Richard Hubbert is the founder of Great Estates, a luxury custom home builder based in the Philadelphia area serving Pennsylvania, New Jersey, and select remote locations. Connect with Richard Hubbert: greatestates.com rhubbert@greatestates.com Phone: 215-416-2503 Philadelphia, Pennsylvania Chapters 00:00 Introduction to Richard Hubbert 00:50 What a young craftsman understood about building that boardroom executives never will 01:30 Growing up doing projects with his father — plumbing, electrical, masonry, and carpentry with no internet 03:55 The tree house, the stolen lumber, and the builder who said work it off instead 07:26 Three summers swinging a hammer and watching every trade from framing to electrical 09:24 His father's advice — think about why there are no older carpenters on the job site 11:00 Construction engineering, graduating at the top of his class, and landing at a third-generation Philadelphia firm 13:59 When a third-generation company starts robbing Peter to pay Paul — and why he walked 17:00 The marketing woman who offered to back him at 28 years old with nothing in the bank 19:35 Starting from a garage with plywood for a desk, cleaning job sites at midnight 21:32 The Wellesley connection that opened the University of Pennsylvania and changed everything 23:00 Getting certified as a Women Business Enterprise and landing the Fairmount Water Works 25:59 How the company grew — from fit-outs to institutions to pharmaceuticals to luxury residential 27:28 Working with Robert Stern and then Peter Bohlin — the architect who designed Bill Gates' and Steve Jobs' homes 29:11 The one thing every client building a $2 million home wishes someone had told them first 31:30 How Great Estates runs transparently — every cost open, every allowance explained 34:23 Scope creep — how architects and owners both do it and how Richard stops it 37:18 How to know if a builder is low-balling you to get the job and kill you on change orders 40:00 Reputation is everything — and the contractors playing the change order game won't be around long 41:04 Why Richard refuses to be a guinea pig on new building materials no matter how good the pitch 43:00 The LP siding story — and why proof lives in time, not in the product presentation 45:22 Owning an architectural millwork company and why he shut it down 48:43 Katie Hubbert as VP and marketing director — building the business together 50:39 Geographic coverage — Pennsylvania, New Jersey shore, Martha's Vineyard, and why Florida requires homework first 53:43 How he researches a new market — pulling over at job sites and asking the superintendent for the inside scoop 55:34 How to reach Richard Hubbert #RichardHubbert #GreatEstates #LuxuryHomeBuilder #CustomHome #PeterBohlin #TrustcastShow #PhiladelphiaBuilder #CustomHomeConstruction #HomeBuilding #ConstructionTransparency
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    57 分
  • Joel Erway on Meta Ad Creative Fatigue, Why Most Founders Quit Ads Before They See Results

    Joel Erway on Meta Ad Creative Fatigue, Why Most Founders Quit Ads Before They See Results
    2026/04/22
    What happens when the guy who generated $100 million running webinars for clients like Russell Brunson looks at his own ad workflow, realizes 70% of it is pure administrative waste, teaches himself Python and machine learning, and then builds a proprietary AI platform that cuts creative production time by 80% — and gets founders their first winning ads live in under two hours? In this episode of the Trustcast Show, Zane Myers speaks with Joel Erway, founder of Inspired, about why creative fatigue is the silent killer of Meta ad campaigns, how Meta's platform is already grading your ads before a single impression is served, and why most founders quit Facebook ads not because they don't work but because producing enough creative to feed the algorithm becomes a full-time job they never signed up for. Joel explains how Inspired pulls from Meta's public ads library, trains itself on your brand in under 60 seconds from a single URL drop, and then automates the entire workflow from market research to creative to one-click deployment — without ever requiring you to log into Ads Manager. They also discuss why only 10 to 20% of ads actually become winners and what that means for volume strategy, how e-commerce brands spending $200,000 a month are actually your best source of ad intelligence even if you're in a completely different industry, why agencies are getting outsized value from the platform by producing higher quality creative at scale, and what the one-on-one onboarding process looks like when Inspired builds your first 30 to 40 ads for you before handing over the keys. Joel Erway is the founder of Inspired, a Meta ads creative platform, and a veteran webinar strategist who has generated over $100 million for clients through paid advertising. Connect with Joel Erway: Inspired platform joelerway.com Chapters 00:00 Introduction to Joel Erway 00:30 The real problem when a founder is spending $10,000 a month on Meta ads and can't scale 01:28 What creative fatigue actually looks like before it shows up in your ROAS 02:21 From mechanical engineering to sales to full-time entrepreneur — the 14-year journey 04:16 Why Joel bet on Inspired as his next chapter after a decade as the webinar guy 05:50 Why vibe coding and building an actual multi-tenant SaaS platform are completely different things 07:28 What creative fatigue looks like before the ROAS chart tells you 08:20 How Meta grades your ads before serving a single impression 09:28 How Inspired works — from URL drop to brand analysis to campaign build 11:09 Who says Facebook ads don't work and why they're wrong 13:43 Drop your URL, train the system, scan the ads library — step by step 15:30 Why Joel looks at e-commerce brands spending $200k a month for ad intelligence 17:20 How Inspired recreates winning ads in your brand voice in one click 18:30 Automations that build and queue your ads so you only log in once a week 19:33 How fast can a client go from onboarding to winning creative in the feed 20:08 Why one-on-one onboarding matters before making Inspired fully self-serve 21:00 Why founders who realize it takes 15 hours to build ads simply stop doing ads #JoelErway #Inspired #MetaAds #FacebookAds #AdCreative #TrustcastShow #CreativeFatigue #PaidAds #FounderMarketing #AIMarketing
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    51 分
  • Tim Billick on Patent Traps Founders Walk Into, and Why Trade Secrets Are the Dark Side of the Moon

    Tim Billick on Patent Traps Founders Walk Into, and Why Trade Secrets Are the Dark Side of the Moon
    2026/04/21
    What happens when a patent attorney who grew up swinging a hammer on construction sites, tried seven IP jury trials covering everything from reusable coffee cartridges to cherry cultivar genetics, argued before both the Federal Circuit and the Ninth Circuit, and now plays bass in a Seattle indie rock band decides to explain the single most deadly mistake startup founders make before they ever call a lawyer? In this episode of the Trustcast Show, Zane Myers speaks with Tim Billick, partner at Practus LLP, about why disclosing your invention before filing — even just telling a friend under no NDA — can gift your idea to the public domain permanently and there is absolutely nothing an attorney can do about it afterward. Tim explains the difference between patents, trademarks, copyrights, and trade secrets in plain English, why getting a patent is only the beginning and defending it is where most founders have no plan, and why the 90% prep, 10% execution rule he learned from his brother building high-rises in Chicago applies just as much to trying a jury trial as it does to pouring concrete. They also discuss the Echo Brands reusable coffee cartridge case where both sides accused each other of infringement, Tim's team won the verdict and got the competitor's patent completely invalidated, the bizarre plant patent dispute where Washington state cherry orchardists were sued by the Canadian government over genetic data on late-blooming cherry varietals, why storytelling matters more than facts when you're presenting to a jury of strangers, and how a 90-minute search report that costs a couple thousand dollars can save you from spending 18 months and $20,000 on a patent that was never going to survive. Tim Billick is a partner at Practus LLP in Seattle, handling patent prosecution and IP litigation for startups and creators in software, mechanical, construction, and FinTech. Connect with Tim Billick: tim.billick@practus.com practus.com Seattle, Washington Chapters 00:00 Introduction to Tim Billick 00:48 Queens of the Stone Age softened up with keyboards — what Thief Motif actually sounds like 01:28 Seven IP jury trials and why nervousness is your friend in the courtroom 02:28 The three buckets every IP client falls into 04:28 Is it unusual to do both transactional and litigation IP work 05:44 How Tim ended up with an atypical career that spans both 06:24 Pacific Northwest clients — Boeing, construction, FinTech, and software 08:05 Why Tim stays away from biotech despite Seattle's deep biotech scene 09:00 Software, mechanical, and construction — how his background informs his practice 11:17 The most common and most deadly mistake founders make before calling a lawyer 12:07 Public disclosure and how patent law is brutally unforgiving about it 14:30 Why the government's position is simply: thanks, you gave it to us 15:34 Once you have the patent, you still have to defend it — how that actually works 17:38 How litigation experience informs how Tim drafts patents in the first place 20:07 The spider web of infringement — making, selling, and indirect liability 22:25 How to make a patent defensible and hard to blow a hole through 23:04 90% planning, 10% execution — the construction adage that runs every case 24:00 Why a patentability search is worth every penny 27:33 When do you need a patent versus a trademark versus a copyright 29:12 Trade secrets — the dark side of the moon explained 32:04 What actually constitutes a trade secret and how you protect it 34:41 The Coca-Cola formula — the perfect trade secret example 35:51 The Echo Brands coffee cartridge trial — how a five-day win came together 38:00 Why you present a story to a jury, not a set of facts 40:24 What was actually happening in that case and why both sides accused each other 43:22 Invalidating a competitor's patent and what that did to his business 45:08 Washington orchardists versus the Canadian government — plant patents and cherry genetics 47:16 Late-blooming cherry varietals, genetic testing, and statistical margin of error 49:39 Getting bumped from the case when the insurer appointed their own counsel 50:33 How to reach Tim Billick #TimBillick #Practus #PatentLaw #IPLitigation #StartupPatents #TrustcastShow #TradeSecrets #SeattleIP #PatentTrial #IntellectualProperty
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    52 分
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