USC and Nike Extend Historic Deal | USC Trojans Football News
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USC and Nike Extend Historic Deal | USC Trojans Football News
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USC and Nike just sealed a historic 10-year extension, keeping the Swoosh on Trojan gear through 2036 — a partnership now spanning over 30 years and cementing one of college sports’ longest-running apparel deals. With NIL rights now factoring in, top USC athletes will earn individual deals with Nike, reshaping how college sports sponsorships work. Athletic Director Jennifer Cohen called it “one of the great partnerships in college athletics,” as Nike also equips USC’s new football performance center with its gear, designs custom basketball uniforms, and helps renovate the campus bookstore. Though the exact value remains private, this deal comes as other giants like Ohio State and Michigan inked multi-million-dollar agreements — signaling USC’s unwavering commitment to elite-level collaboration.
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