In this episode of Unconventional Wisdom About Conventional Wisdom, Kim Miller-Hershon sits down with Joel Miller, co-founder of The Sky Floor, a boutique marketing agency he runs with his identical twin brother.

Joel shares a refreshingly honest take on business growth, challenging the “scale or die” mindset that dominates today’s entrepreneurial world. While many chase rapid expansion, Joel and his brother have intentionally built a profitable, $500K+ agency with just two people—proving that success doesn’t have to follow a traditional path.

The conversation dives deep into redefining success, pricing your value with confidence, and why hourly billing might be one of the biggest mistakes service-based businesses make. Joel also opens up about imposter syndrome, even after years of success, and the mental frameworks he uses to push through it.

From rejecting generic business advice like “niching down” to treating marketing like long-term investing, this episode is packed with practical insights and powerful mindset shifts for entrepreneurs who want to build a business on their own terms.

We explore:

Why “scale or die” isn’t the only path to success

The problem with hourly billing—and what to do instead

How to confidently price your services (even when doubt creeps in)

Why success looks different for everyone—and how to define it for yourself

The truth about imposter syndrome (at every level)

Why you don’t have to niche down to grow a successful business

Joel’s perspective is a powerful reminder that you don’t have to follow the crowd to succeed. You can build something profitable, sustainable, and aligned—without burnout, without unnecessary complexity, and without sacrificing what matters most.

Connect with me here:
Website: https://www.kimmillerhershon.com
LinkedIn: https://www.linkedin.com/in/kmillerhershon
Newsletter: https://link.kimmillerhershon.com/widget/form/aEdmdA1W5MhoMCMfy5O8
webinar: https://webinar.kimmillerhershon.com?utm_source=unconventional+wisdom+episode+58&utm_medium=podcast

Guest Details:
Website: https://www.theskyfloor.com/
LinkedIn: https://www.linkedin.com/in/joelelliottmiller/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.