In this episode of It's The Bottom Line that Matters, we dive deep into the power of hyper-local marketing for 2026. Discover how local businesses can harness the reach of streaming service ads and the authenticity of micro influencers to drive real community engagement and business growth. We clarify the difference between connected TV and true streaming ads, break down the targeting advantages of geo-fenced advertising (even on a budget), and provide actionable ideas for leveraging partnerships and influencer shoutouts—no matter the size of your town. Whether you run a restaurant, a service business, or anything in between, you'll learn modern tactics to get your message in front of the right local audience. Tune in for practical insights and strategies you can implement today!Keywords: Google profiles, Google reviews, business interest generation, national marketing, hyper localized marketing, streaming services, micro influencers, connected TV, Netflix advertising, Hulu ads, Disney Plus marketing, Amazon Prime ads, ad-supported streaming, local business advertising, cost per ad spot, geo-targeting, geo-fencing, zip code targeting, local brand promotion, TV advertising costs, Facebook ads comparison, restaurant marketing, partnership marketing, JV partner group, local influencer marketing, short term rental marketing, Airbnb alternatives, influencer collaboration, mommy bloggers, town government promotion, video selfies marketing

About your hosts:

Jennifer R Glass is an insightful co-host of "It's the Bottom Line that Matters" podcast, dedicated to sharing actionable business strategies with listeners. Her expertise shines in translating complex marketing concepts into practical, locally focused tactics, as seen in her explanations of streaming ads and micro-influencers. She brings clarity to marketing jargon and actively engages both co-host and audience, always aiming to connect ideas to real-world business challenges and solutions.Patricia Reszetylo, co-host alongside Jennifer Glass, combines practical business experience with a marketer’s perspective. She draws on her own ventures, such as work with restaurants and local businesses, to ground discussions in hands-on reality. Whether exploring advertising options or the power of micro-influencers, Patricia Reszetylo brings a relatable, inquisitive style to the conversation, often representing the audience’s questions and thought processes.