Just J sits down with Becca Williams, an emotions therapist and plant medicine guide at becawilliams.org. Becca spent years as a television news reporter, producer, and anchor before transitioning over the last decade into emotional liberation work and plant medicine guidance. She trained for four years in the Emotional Liberation framework — a Kundalini Yogi-developed system — and is also a clinical nutritionist.

The conversation covers what Becca calls the third wave of cannabis use, the critical difference between relief and healing, why cannabis works as a nonspecific amplifier when paired with intentional inner work, the limits of talk therapy for trauma, the problem with psychedelic macro journeys whose glow fades, and what generational trauma looks like when the cycle finally stops.

Becca positions her work as the third wave — beyond recreational use and beyond medical cannabis, into spiritual and conscious cannabis as a tool for emotional processing and trauma work. First wave: recreational (including what she calls adult use). Second wave: medical — treating specific ailments. Third wave: intentional, conscious use within a framework designed to support deep inner work. She doesn’t endorse cannabis without a container. The plant amplifies whatever state you’re already in. The work must provide the direction.

Becca’s defining framework: using cannabis as a palliative — getting baked through the hard parts, checking out on the couch — provides transitory relief. You feel better while it lasts. But the emotions return when the effect wears off because nothing was released. True healing is different: it conditions the nervous system, creates new neural networks, and permanently removes an emotional layer. Once a layer is processed through the Emotional Liberation framework, she promises her students they won’t need to do that specific work again. She learned this distinction through her own experience — she medicated with cannabis throughout her years in television and always felt better temporarily. The emotions always came back.

Just Jay — known online as @MrGudwudz — is a community builder, systems thinker, middle school math and science educator of 13+ years, author, and the founder of Gudwudz (gudwudz.com), a handcrafted wooden smoking holder designed to bring intention and ritual to the smoking experience. Raised in Jackson, Mississippi, Justin spent his formative years questioning inherited systems — religious, social, educational — and dedicating himself to helping others design better ones. He is the author of multiple books, including Eternity in Real Time and The Point of Life, and writes at his Substack, Today in Eternity. He is currently transitioning from teaching to full-time entrepreneurship.

• Growing up in Jackson, MS — how witnessing broken social and religious systems as a child planted a lifelong drive to build better ones
• The Gudwudz origin story — from a 2003 bamboo prototype to a walnut smoking holder that made its debut at the Cannabis Cup in Denver
• Cannabis, faith, and authenticity — how Jay reconciled being a church elder with founding a cannabis company, and why the internal journey matters more than external performance
• 20 years of writing — the difference between writing from the inside and writing for publication, and how AI finally helped him finish the book he'd been revising for two decades
• Legacy, loss, and ideas that persist — what losing his first wife to cancer and growing up with a father who died at 38 taught him about what truly lasts

The architect of your better self. Jay opens the conversation with a deceptively simple self-description: he's a systems builder. But what he means runs deeper — he's spent his life examining the systems people are handed (religious traditions, social norms, family patterns) and asking whether they actually serve the people inside them. Growing up as a young Black boy in Mississippi, inside a church that told him the world was written off and he should just stay safe, he started asking why. That question never stopped.

Church elder meets cannabis founder — and why both can be true. Jay came up with the Goodwoods concept in 2003. His late first wife pushed back hard, telling him a church elder shouldn't be helping people smoke better. After she passed away from breast cancer that became lung cancer — the woman who never smoked — Jay decided he was done performing one version of himself for external approval. He reframed the 'wide vs. narrow path' scripture in a way that makes a compelling case for individual spiritual journeys over religious groupthink: if you're all walking arm-in-arm in the same direction, that's the wide path. If you're alone with God working out your own salvation, that's the narrow one. He also notes that ADHD — diagnosed at 48 — led him to cannabis for its focusing effects, which brought the doctrine vs. personal-experience tension into sharp relief.

The Goodwoods business challenge: you have to try it to get it. Jay's core marketing problem is one any experiential product founder will recognize: demand is generated by experience, but getting the product to enough people to generate that experience requires existing demand. He got remarkable proof-of-concept at the Cannabis Cup in Denver and through a Tri-State Uber cannabis promotion — people who tried it immediately understood the difference. The bottleneck is creating that first moment at scale, especially when every major social platform except X bans cannabis-adjacent advertising.

Legacy as ideas, not assets. Watching his first wif...

Explore the deep history and current challenges of the cannabis industry through the lens of documentary filmmaker Jeremy Norrie on the Unscripted Cannabis Podcast by Discount Vape Pen. We discuss legalization, social media impacts, documentary storytelling, and speculative trends like AI-generated content—offering insights into where the industry and society might be heading.

Main Topics

• Jeremy Norrie's extensive history in cannabis activism and filmmaking
• The evolution of cannabis laws and industry guardrails
• The political, social, and economic forces shaping cannabis regulation
• Challenges and opportunities in media creation, especially social media and AI
• The metaphysics and unexplained phenomena linked to UFOs, spirits, and consciousness
• Ethical considerations and the future of content distribution and monetization

Key Insights

• Jeremy's early involvement in cannabis activism includes pioneering dabbing tools and producing award-winning cannabis cup entries.
• The documentary journey traces cannabis from medicinal use and hemp advocacy to legalization and current regulatory collapse.
• A recurring theme in the industry critique is the discrepancy between legal frameworks and real-world exploitation, including tax wars and legal double standards.
• Social media’s uncontrollable algorithms heavily influence content visibility, incentivizing sensationalism over quality.
• The rise of AI offers creators new opportunities but also questions about authenticity, morality, and the future of storytelling.
• Jeremy’s exploration into UFOs, spirits, and consciousness highlights the importance of open-minded skepticism and the pursuit of truth.
• Human nature appears driven by survival and opportunism, but there remains a core desire for truth, morality, and connection.

Timestamps

00:00 - Introduction to Jeremy Norrie's cannabis activism and documentary work
01:21 - Focus of Jeremy’s recent documentaries on legalization and regulation shifts
02:44 - The impact of industry regulations on cannabis entrepreneurs
03:41 - How policies have evolved from hemp freedom activists to medical and recreational laws
05:55 - Political double standards and tax issues in cannabis legalization
07:17 - Disparities between cannabis and alcohol regulations
08:44 - Industry opportunism, deception, and product mislabeling concerns
09:46 - The complexity of localized cannabis laws and medical versus recreational rights
10:34 - Jeremy’s current projects and a shift to exploring paranormal phenomena
11:33 - The story of cannabis industry legal battles and the "demonization" of certain products
12:46 - The wildest stories from Jeremy’s career and explorations of UFOs and spirits
14:23 - Accounts of alien encounters and interdimensional experiences
16:51 - The concept of astral projection and the metaphysics of levitation
19:24 - Jeremy’s journalistic approach to extraordinary claims and the importance of credibility
21:25 - Personal reflections on life, truth, and universal experiences
22:54 - The significance of lucid dreaming and altered states of consciousness
24:25 - The role of debunking and the search for truth in unexplained phenomena
26:28 - The influence of social media, AI, and algorithms on content dissemination
28:26 - Challenges of monetization and the impact of platform regulations on creators
31:36 - The “black box” of AI and algorithmic manipulation in content visibility
33:33 - The decreasing transparency and increasing unpredictability of digital platforms
34:45 - The parallels between digital marketing tricks and cannabis regulation loopholes
36:28 - The chaos of ever-changing legal landscapes in cannabis and...

There's a LOT to learn about marketing in the cannabis space, and Brady Madden, founder of has seen a LOT.

In this conversation, Mack Lunn interviews Brady Madden, the founder of Evergreen SEO, an agency focused on the cannabis industry. Brady shares his journey from working in digital marketing to establishing his own agency, highlighting the unique challenges and opportunities within the cannabis market. He discusses the importance of SEO strategies tailored to cannabis businesses, the significance of brand recognition, and the role of technical SEO.

Brady also emphasizes the need for measurable success through KPIs and the impact of AI on SEO practices. The conversation concludes with insights on navigating state regulations and how to reach Brady for potential collaboration.