Using Academic Research to Make Sense of the News Cycle
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Using Academic Research to Make Sense of the News Cycle
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How can a podcast use academic research to help us make sense of today’s news?
Neil and Jen talk with Gemma Ware, head of audio at The Conversation UK and host/co-producer of The Conversation Weekly, about how the show brings academic expertise into the news cycle through narrative-produced audio. Gemma shares how The Conversation pairs academic rigour with journalistic flair, helping researchers explain complex ideas in a way that’s clear, accessible, and useful for a general audience.
The conversation also digs into the craft behind the show: structuring episodes around the question “How did we get here?”, working with academics on mic, sustaining a weekly production schedule, and thinking strategically about multimedia, video, and discoverability. It’s a thoughtful look at how higher ed podcasters can translate expertise into stories that help listeners better understand the world around them.
Episode Links:
- The Conversation Weekly
- The Conversation
- Gemma Ware Profile
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- Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
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Chapters:
- (00:00) - Introduction
- (02:59) - What is The Conversation?
- (04:45) - The Editing Process
- (06:07) - From The Anthill to The Conversation Weekly
- (10:08) - The “How did we get here?” structure
- (12:21) - Turning current affairs into academic storytelling
- (14:12) - Sustaining a weekly podcast
- (15:37) - Helping academics communicate clearly
- (18:58) - Building a global audio network
- (21:12) - Podcasting, multimedia, and discoverability
- (27:19) - Leaning into niche expertise
- (29:56) - How long should the story be?
- (30:45) - Closing reflections
- (31:33) - Conclusion
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