『Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy』のカバーアート

Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy

Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy

著者： Fexingo
無料で聴く

Lucas and Luna explore how businesses can build a cohesive video marketing strategy that spans short-form clips for social feeds, long-form content for YouTube and VOD, and a video-first approach to brand messaging. They break down the mechanics of each format: the optimal length for TikTok versus Instagram Reels versus YouTube Shorts, the storytelling structures that work in 15 seconds versus 10 minutes, and how to repurpose a single production across multiple channels without burning out your team. They examine real case studies—a DTC startup that grew its email list by 40% through linked long-form tutorials, a B2B SaaS that used short-form thought leadership to drive demo requests, and a media brand that failed because it treated all video as the same thing. Lucas and Luna also get into the economics of video production: cost-per-minute for different quality tiers, how to measure ROI beyond vanity metrics like views, and the trade-offs between in-house teams and agencies. They discuss distribution tactics, including thumbnail design principles, hook formulas, and platform-specific algorithms that reward consistency over virality. No hype, no jargon—just a clear-eyed look at what actually works when you base your video strategy on data and audience behavior. By the end of the conversation, you'll have a framework for deciding which format to prioritize, how to structure a content calendar that balances short and long form, and why video-first doesn't mean abandoning text or audio. #VideoMarketing #ShortFormVideo #LongFormVideo #VideoFirstStrategy #ContentMarketing #YouTubeMarketing #TikTokMarketing #InstagramReels #B2BMarketing #B2CMarketing #VideoSEO #ThumbnailDesign #ContentStrategy #VideoROI #ProductionBudget #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Looping Video Boosts Brand Recall and Engagement

    How Looping Video Boosts Brand Recall and Engagement
    2026/06/09
    In this episode of Video Marketing with Fexingo, Lucas and Luna explore the surprising power of looping video — short clips that repeat seamlessly. They break down why the human brain is wired to process loops differently, citing research from a 2023 Journal of Marketing study showing a 34% lift in brand recall with looped content. Lucas shares how Duolingo uses a 5-second loop of its mascot to drive app retention, while Luna points out that luxury brands like Prada use slow loops on digital out-of-home screens to feel premium without being pushy. They discuss when loops work best: short-form platforms, digital signage, and in-stream ads with low attention spans. The hosts also caution against overlooping — too many repeats can annoy viewers. A practical guide to making loops that reward repeat views, with tips on subtle changes (like a color shift or added text) to keep loops fresh. Tune in to learn why your next video ad might be more effective as a loop than a narrative. #VideoMarketing #LoopingVideo #BrandRecall #Engagement #ShortFormVideo #DigitalSignage #Duolingo #Prada #MarketingStrategy #Advertising #ContentCreation #VisualMarketing #SocialMediaTips #MarketingPodcast #FexingoBusiness #BusinessPodcast #MarketingShow #VideoStrategy Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
  • Why Vertical Video Beats Landscape for Mobile Engagement

    Why Vertical Video Beats Landscape for Mobile Engagement
    2026/06/08
    Lucas and Luna dig into the data behind vertical video's dominance on mobile devices. Citing a 2024 Meta internal study showing vertical videos drive 78 percent higher completion rates than landscape on Instagram Reels, they explore why orientation matters for skippable ad formats. Lucas breaks down the psychology of 'thumb zone' viewing and how aspect ratio affects visual attention. Luna pushes back on the assumption that vertical works for every brand, citing examples from cooking tutorials and product demos. They also discuss practical production hacks like shooting vertical-safe crops even when filming in landscape. This episode helps marketers decide when to go vertical and when to stick with widescreen for YouTube and CTV. #VerticalVideo #MobileMarketing #VideoOrientation #InstagramReels #TikTokStrategy #ThumbZone #AspectRatio #VideoProduction #MarketingTips #MobileEngagement #SocialMediaVideo #ContentStrategy #VideoMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    9 分
  • How Interview Format Videos Boost Engagement and Authority

    How Interview Format Videos Boost Engagement and Authority
    2026/06/08
    Lucas and Luna explore why interview-style video content consistently outperforms solo talking-head formats in engagement and perceived authority. They break down the specific mechanics that make conversations feel more trustworthy, using examples from business creators who switched to interview formats and saw measurable lifts in watch time and shares. The episode covers the science of conversational turn-taking, why viewers stay longer when two voices alternate, and practical tips for marketers looking to incorporate interviews into their video strategy without expensive production. #InterviewFormat #VideoMarketing #EngagementBoost #TrustBuilding #ContentStrategy #BusinessInterviews #AuthorityContent #WatchTime #ConversationalContent #MarketingTips #VideoStrategy #CreatorEconomy #BrandAuthority #AudienceRetention #FexingoBusiness #BusinessPodcast #VideoProduction #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    9 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません